Rifki rm

I’m a Creative Design Manager with 10+ years across brand identity, multi-channel campaigns, social, and production design. I specialise in AI-assisted creative production—building scalable systems and high-craft campaign assets for B2C and real estate brands.

In my current role, I lead creative output across social, branding, print, and AI-powered video production for a performance-marketing team. I build and ship AI-generated video and visual content using MidJourney, Magnific, Runway, Flow Veo 3, and Claude, reducing production time on campaign assets while keeping brand consistency across channels.

Previously, I designed for a high-output real estate brand, maintaining visual consistency across multiple concurrent property campaigns and marketing surfaces. I also produced and edited TikTok content using Flow Veo 3, applying AI-assisted video directly to performance-marketing objectives.

I’ve also led brand development and creative direction for packaging, retail marketing, and performance-driven collateral, translating briefs into production-ready artwork and improving team workflow through asset libraries and design file systems. Across freelance and agency work, I’ve directed projects end-to-end, mentored junior designers with structured feedback, and integrated AI tooling into practical production pipelines.