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Shaun Daniels

@shaundaniels

Business systems analyst at MHG Strategy who restored financial visibility during a Salesforce migration and cut cost-of-sales waste 70%.

United States

Message

At MHG Strategy, I built variance-gated ETL during a live Salesforce migration, using a four-dimensional data model and GL reconciliation cell to block reports with nonzero variance. I also reconciled warehouse and POS data, reducing cost-of-sales waste 70%.

I used POS data to build a driver-based demand model that raised weekly revenue 67%. I translated requirements into data specifications and built SQL, Python, Tableau, and Power BI pipelines and dashboards.

At IrisVision / RadiusXR, I led forecasting and revenue inspection, administered Salesforce, and developed territory and quota models. I also designed executive KPI dashboards used for territory focus and resource allocation.

Experience

Work history, roles, and key accomplishments

Current

Sales Rep

Current

Victra

Aug 2026 - Present (3 months)

Executes in-store sales process for walk-in guests, including needs discovery, device and plan recommendations, activations, and same-day issue resolution. Serves consumer and small-business wireless buyers and partners with store leaders on merchandising, inventory, and activation compliance.

Sales Customer Service Retail Merchandising Inventory Management

Data Analytics & Business Intelligence

MHG Strategy

Apr 2021 - Jul 2026 (5 years 3 months)

Led analytics and operational initiatives across multiple businesses, designing reporting systems, financial models, and workflow improvements. Built variance-gated ETL during a live Salesforce migration, reduced cost-of-sales waste by 70%, and raised weekly revenue by 67% with a driver-based demand model.

SQL Python Tableau Power BI Salesforce ETL Data Modeling Financial Modeling Workflow Improvement

Regional Sales Manager

IrisVision / RadiusXR

Dec 2018 - Dec 2020 (2 years)

Led forecasting cadence and revenue inspection, using conversion, velocity, and pipeline metrics to run the sales team. Administered Salesforce, built territory framework, quota model, and incentive comp, and designed executive KPI dashboard suite.

Sales Management Forecasting Salesforce KPI Dashboards Territory Planning Quota Setting Incentive Compensation Agile