
sharmeen neelia
@sharmeenneelia
Communications Specialist at GIZ, shaping strategic narratives and stakeholder engagement around complex policy issues.
What I'm looking for
At Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, I advise Country leadership on strategic positioning, visibility, and stakeholder engagement. I turn complex technical and policy issues into clear, reputation-conscious narratives.
At British Council, I designed and implemented digital communication plans for a global transformation project, using SharePoint and Poppulo to keep messaging consistent. I also produced leadership communications and used engagement metrics to refine content and channel choices.
As Head of Communications, Bangladesh at British Council, I led internal and external communications, managed media relations and crisis communication, and served as the office’s primary spokesperson. I also supervised and mentored a communications team.
Earlier, at Banglalink, I managed internal communications and supported company-wide change and employee engagement initiatives. My experience also includes marketing, advertising, events, and communications work across development and corporate settings.
Experience
Work history, roles, and key accomplishments
Communications Specialist
Oct 2025 - Present (1 year)
- Advise Country leadership on strategic positioning, visibility, and stakeholder engagement, translating complex technical and policy issues into clear, reputation-conscious narratives.
- Develop communications strategies and messaging for engagement with private sector, and media, supporting the organization's public reputation across stakeholder groups, keeping data protection and safeguarding
Transformation Communications Manager, Global Corporate Communications
Jun 2022 - Dec 2024 (2 years 6 months)
-Designed and implemented strategic digital communication plans for the global transformation project, ensuring consistent messaging across intranet (SharePoint) and internal communication newsletters (Poppulo).
-Developed high-impact content for internal communication touchpoints, including leadership updates, change initiatives, and digital engagement tools.
-Analyzed communication performance m
Regional Internal Communications Senior Manager, Asia Pacific (concurrent role)
Jun 2022 - Apr 2023 (10 months)
-Developed and implemented region-specific internal communication strategies for South Asia and East Asia, ensuring impactful messaging across all communication platforms and fostering alignment with global communication goals
-Collaborated with cross-functional teams to create and disseminate communication materials for diverse audiences (employees, senior leaders, partners, external stakeholders
-Led a comprehensive internal and external communication strategy, leveraging social media, print, digital content, website, and media outreach to enhance the brand's presence and impact in Bangladesh.
-Directed the creation, curation, and delivery of internal and external communications campaigns and events
-Acted as the brand custodian, ensuring consistency and adherence to brand standards acros
-Managed internal communication strategies, including strategic content creation and distribution across corporate channels such as intranet, newsletters, and digital platforms, ensuring alignment with organizational goals
-Led communication efforts during company-wide changes, collaborating with senior leadership on change management and crisis communication initiatives
-As part of HR, developed
- Assisted in developing communication strategies for agro-projects, with a focus on raising awareness and engaging stakeholders through digital content and multimedia (including video production)
- Planned, coordinated, and executed donor visits to project sites, delivering detailed reports and findings to relevant stakeholders
- Produced impactful stories videos showcasing project achievements a
- Organized book launches, book discussions and book fair events and developed branding and communication materials for the events, i:e brochures, newsletters, articles etc and wrote necessary press releases.
- Assisted in designing, layout development and editing of publication and communication materials.
- Conducted on-line, off-line promotion and marketing activities. Coordinated business ac
Clinic Manager
Kaya Skin Clinic ( Marico Bangladesh Ltd)
Nov 2009 - Oct 2010 (11 months)
- Operated as clinic head and was responsible for overall center operations, client service, achieving sales targets, team management, service provider’s evaluation and training assessment, generating daily sales report, service tracker and overall performance reports.
Manager, Marketing
Ascent Group
Dec 2007 - Nov 2009 (1 year 11 months)
- Managed branding of all outlets and corporate office
- Supervised the marketing and creative team to develop the brand strategy choices, communication plans, campaigns and brand executions across all media and consumer touch points
- Designed campaigns and developed communications materials (banners, leaflets, newsletters, newspaper ads and various other audio and visual materials).
- Handled advertising materials of brands of Unilever and DHL. Managed and developed communications materials, including website content, briefing materials, presentations, media releases. Was in charge of periodic events of these brands- product launch, media launch and monthly events
- Produced print and media materials and airing of all commercial production of the brands
Education
Degrees, certifications, and relevant coursework
Developing Self-Awareness
May 2018
North South University
Bachelor of Business Administration (BBA), Marketing and International Business
1999 - 2004
Maple Leaf International School
O level and A level
1986 - 1999
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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