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sharmeen neeliaSN
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sharmeen neelia

@sharmeenneelia

Communications Specialist at GIZ, shaping strategic narratives and stakeholder engagement around complex policy issues.

Bangladesh
Message

What I'm looking for

I’m exploring leadership opportunities where I can contribute to strategic growth, employee alignment, and reputational excellence.

At Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, I advise Country leadership on strategic positioning, visibility, and stakeholder engagement. I turn complex technical and policy issues into clear, reputation-conscious narratives.

At British Council, I designed and implemented digital communication plans for a global transformation project, using SharePoint and Poppulo to keep messaging consistent. I also produced leadership communications and used engagement metrics to refine content and channel choices.

As Head of Communications, Bangladesh at British Council, I led internal and external communications, managed media relations and crisis communication, and served as the office’s primary spokesperson. I also supervised and mentored a communications team.

Earlier, at Banglalink, I managed internal communications and supported company-wide change and employee engagement initiatives. My experience also includes marketing, advertising, events, and communications work across development and corporate settings.

Experience

Work history, roles, and key accomplishments

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH logoDG
Current

Communications Specialist

Oct 2025 - Present (1 year)

- Advise Country leadership on strategic positioning, visibility, and stakeholder engagement, translating complex technical and policy issues into clear, reputation-conscious narratives.
- Develop communications strategies and messaging for engagement with private sector, and media, supporting the organization's public reputation across stakeholder groups, keeping data protection and safeguarding

British Council logoBC

Transformation Communications Manager, Global Corporate Communications

Jun 2022 - Dec 2024 (2 years 6 months)

-Designed and implemented strategic digital communication plans for the global transformation project, ensuring consistent messaging across intranet (SharePoint) and internal communication newsletters (Poppulo).
-Developed high-impact content for internal communication touchpoints, including leadership updates, change initiatives, and digital engagement tools.
-Analyzed communication performance m

British Council logoBC

Regional Internal Communications Senior Manager, Asia Pacific (concurrent role)

Jun 2022 - Apr 2023 (10 months)

-Developed and implemented region-specific internal communication strategies for South Asia and East Asia, ensuring impactful messaging across all communication platforms and fostering alignment with global communication goals
-Collaborated with cross-functional teams to create and disseminate communication materials for diverse audiences (employees, senior leaders, partners, external stakeholders

British Council logoBC

Head of Communications, Bangladesh

Sep 2019 - Jun 2022 (2 years 9 months)

-Led a comprehensive internal and external communication strategy, leveraging social media, print, digital content, website, and media outreach to enhance the brand's presence and impact in Bangladesh.
-Directed the creation, curation, and delivery of internal and external communications campaigns and events
-Acted as the brand custodian, ensuring consistency and adherence to brand standards acros

Banglalink logoBA

Internal Communications Senior Manager

Jul 2013 - Sep 2019 (6 years 2 months)

-Managed internal communication strategies, including strategic content creation and distribution across corporate channels such as intranet, newsletters, and digital platforms, ensuring alignment with organizational goals
-Led communication efforts during company-wide changes, collaborating with senior leadership on change management and crisis communication initiatives
-As part of HR, developed

Swisscontact-Katalyst logoSW

Senior Communications Consultant

Apr 2012 - Jun 2013 (1 year 2 months)

- Assisted in developing communication strategies for agro-projects, with a focus on raising awareness and engaging stakeholders through digital content and multimedia (including video production)
- Planned, coordinated, and executed donor visits to project sites, delivering detailed reports and findings to relevant stakeholders
- Produced impactful stories videos showcasing project achievements a

The University Press Ltd (UPL) logoTU

Production and Marketing Officer

Feb 2011 - Mar 2012 (1 year 1 month)

- Organized book launches, book discussions and book fair events and developed branding and communication materials for the events, i:e brochures, newsletters, articles etc and wrote necessary press releases.
- Assisted in designing, layout development and editing of publication and communication materials.
- Conducted on-line, off-line promotion and marketing activities. Coordinated business ac

KL

Clinic Manager

Kaya Skin Clinic ( Marico Bangladesh Ltd)

Nov 2009 - Oct 2010 (11 months)

- Operated as clinic head and was responsible for overall center operations, client service, achieving sales targets, team management, service provider’s evaluation and training assessment, generating daily sales report, service tracker and overall performance reports.

AG

Manager, Marketing

Ascent Group

Dec 2007 - Nov 2009 (1 year 11 months)

- Managed branding of all outlets and corporate office
- Supervised the marketing and creative team to develop the brand strategy choices, communication plans, campaigns and brand executions across all media and consumer touch points
- Designed campaigns and developed communications materials (banners, leaflets, newsletters, newspaper ads and various other audio and visual materials).

Interspeed Advertising Limited logoIL

Account Executive

Jun 2005 - Nov 2007 (2 years 5 months)

- Handled advertising materials of brands of Unilever and DHL. Managed and developed communications materials, including website content, briefing materials, presentations, media releases. Was in charge of periodic events of these brands- product launch, media launch and monthly events
- Produced print and media materials and airing of all commercial production of the brands

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Developing Self-Awareness

May 2018

NU

North South University

Bachelor of Business Administration (BBA), Marketing and International Business

1999 - 2004

MS

Maple Leaf International School

O level and A level

1986 - 1999

Tech stack

Software and tools used professionally

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