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Lina TaposhiLT
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Lina Taposhi

@linataposhi

Senior Research Manager turning brand and consumer insights into growth-focused marketing strategy.

Bangladesh
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What I'm looking for

I’m looking for a role where I can lead brand tracking and consumer insight studies, manage client relationships, and turn complex data into clear marketing strategy—driving brand positioning and campaign performance in a collaborative team.

I’m a Results-driven Senior Research Manager at Kantar, with 3+ years of experience in brand insights, marketing strategy, and client service across consumer categories. I thrive on translating complex data into strategic recommendations that strengthen brand positioning, campaign effectiveness, and business growth.

At Kantar, I serve as the primary contact between Kantar and key client accounts, managing expectations and driving revenue growth through 4+ successful research proposals that secured 2 high-value long-term partnerships. I lead end-to-end brand tracking studies across awareness, consideration, and loyalty, turning consumer data into insights that improve campaign performance.

I mentor junior team members across the project lifecycle—from proposal and questionnaire design to fieldwork, analysis, and delivery—ensuring quality and operational excellence. I also develop client presentations and roadmaps, using benchmarking and market analysis to identify growth opportunities, refine targeting, and support senior brand and market expansion decisions.

Experience

Work history, roles, and key accomplishments

KA
Current

Senior Research Manager

Kantar

Dec 2022 - Present (3 years 7 months)

Serve as primary contact between Kantar and key client accounts across multiple consumer categories, managing expectations and driving revenue growth through successful research proposals. Lead end-to-end brand tracking studies, mentor junior team members, and translate consumer data into recommendations and client presentations/roadmaps to strengthen brand positioning and campaign performance.

BC

Executive Stakeholder Engagement

Bangladesh Youth Leadership Center

Mar 2022 - Oct 2022 (7 months)

Managed stakeholder communication and partnerships across 21+ organizations to coordinate the Development Sector Career Expo 2022. Developed proposals and stakeholder presentations to secure buy-in from partners and senior leadership, and built partner/vendor relationships to expand program reach and maintain consistent brand messaging.

Education

Degrees, certifications, and relevant coursework

Bangladesh University of Professionals logoBP

Bangladesh University of Professionals

Master of Social Science in Public Administration, Public Administration

2020 - 2021

Grade: CGPA: 3.94/4.00

Earned a Master of Social Science in Public Administration, graduating with CGPA 3.94/4.00 and receiving a Dean’s Letter of Appreciation for academic excellence.

Bangladesh University of Professionals logoBP

Bangladesh University of Professionals

Bachelor of Social Science in Public Administration, Public Administration

2016 - 2019

Grade: CGPA: 3.79/4.00

Earned a Bachelor of Social Science in Public Administration, graduating with CGPA 3.79/4.00 and receiving a Dean’s Letter of Appreciation for academic achievement.

Tech stack

Software and tools used professionally

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