Sharha Shahneela Huda

I’m a Delivery Analyst at Optimizely, helping teams deliver personalized, data-driven digital experiences through experimentation, content, commerce, and AI-powered optimization. I designed & led ClickUp and Power BI enablement sessions to improve system adoption, and I built leadership reporting (utilization, forecasting, revenue health, month close) to translate operational data into actionable insights. I also optimized resourcing workflows in Kantata to improve capacity visibility and delivery alignment.

Before that, I was Head of Product & Marketing at Romoni Services Ltd., where I took a consumer product from 0→1 to a revenue-generating platform. I was the sole product owner for Romoni’s app—leading market research, writing PRDs, designing full UX in Canva, coordinating engineering, and shipping the MVP. I also built and launched the Romoni website end-to-end, created admin panels for ops/support/finance, and launched a push notification system and an interactive service feed feature to improve re-engagement and session engagement.

I’m driven by measurable growth and disciplined execution. I set up and managed the analytics stack across Google Analytics, Firebase, and Microsoft Clarity to track funnels, drop-offs, and user behavior, and I drove 38% QoQ growth in app installs and service bookings through 360° campaigns. I led performance and brand ads across Google Ads, Meta, and Google AdMob, and managed high-impact partnerships with Unilever, Visa, Grameenphone, Daraz, and Marico.

I’ve also built products through rapid international expansion, selected by the founding team to build and ship 4 consumer apps from scratch (including an English learning app, 2 VPN apps, and a P2P blockchain app). With Nagorik Technologies-Sister Concern of Romoni, I scaled Enova VPN to 1M+ installs across MENA, SEA, and North America through market-specific go-to-market strategy, ASO, and performance optimization. My background also includes communication work at Unilever Bangladesh Ltd. (Supply Chain Connect 2020) and volunteer contributions with AIESEC to empower communities through youth-led, cross-cultural initiatives.