At WeFi / DeOne, I manage creative operations across brand, social, motion, CRM, PR, product communications, and events. I coordinate designers, motion specialists, marketers, product stakeholders, and external partners through briefing, production, review, and delivery.
I standardised briefing, approval, and asset-management processes for 40+ monthly creative deliverables, improving production visibility and reducing back-and-forth. I also coordinate multilingual production across 10+ languages and use creative AI tools in production workflows.
At Kissflow, I collaborated with the web team on a site-wide redesign and information architecture improvements for a B2B SaaS platform. I implemented usability guidelines and analysed user behaviour and web-performance data to identify improvements across key journeys.
At Valued Epistemics, I designed and supported digital products, including a GRE score predictor that contributed to generating 5,000+ leads within five months. I also created digital marketing campaigns and a video-production process, and managed a team of 4 design interns.
