Shantal Garcia

Designed visual identities, brand guidelines, and digital ads for side brands, translating business goals into cohesive visual languages. Built scalable brand systems and processes to support consistent, repeatable design as clients grow.

Led creative production and design systems for digital advertising campaigns totaling $400M+ annually for major entertainment brands across Amazon DSP, Streaming TV, Fire TV, and Online Video. Decreased delivery lead times by 20% by improving creative production processes, asset organization, and team collaboration.

Provided creative leadership and art direction for digital advertising teams across Amazon device placements and marketing channels. Led concept sessions and creative reviews, conducted design audits, and created training materials and design guidance.

Designed digital advertising experiences across Fire TV, Fire Tablets, Kindle placements, landing pages, brand stores, and digital banners. Developed visual concepts and creative proposals, presented work to stakeholders, and mentored peers.

Delivered visual design for marketing, branding, digital communication, and campaign production across agency and in-house environments. Produced production-ready assets and content adaptations, maintaining brand consistency across audiences and channels.

Completed coursework in Digital Creativity, Social Media Strategies and Management in 2016.

Bachelor's Degree in Advertising Design from Veritas University, completed in 2013.