Open to opportunities

Shannon Kemplin

@shannonkemplin

Message

Senior Art Director and design-led leader turning bold brands into engaging, high-performing campaigns at Yum! Brands.

United States

Message

What I'm looking for

I want to lead brand and design work that turns strategy into engaging customer experiences—while mentoring teams and championing results through clear, uplifting storytelling and the kind of culture that helps people succeed.

I’m a Senior Art Director Designer at Yum! Brands, where I “implemented the new Yum! branding colors and style” to refresh an “outdated” look and bring the design in line with Yum!’s “lively, upbeat” culture. I lead and deliver package design, poster/digital signage, e-vites, environmental design, and infographic-driven storytelling that helps HR and business campaigns feel clear, energetic, and “Something for Something for Everyone.”

I also bring executive-level perspective from serving as “U.S. President & Chief Concept Officer, KFC U.S.”—and earlier as Chief Marketing Officer and Marketing Director. I mentor and develop teams, lead career development programs, and focus on building trust, inspiring execution, and creating customer experiences that drive results while staying true to brand values.

Experience

Work history, roles, and key accomplishments

Current

U.S. President & Chief Concept Officer

Current

KFC

Jan 2017 - Present (9 years 7 months)

Serves as U.S. President and Chief Concept Officer for KFC. Leads the organization and supports franchisee success and company culture.

Executive Leadership Concept Leadership

Senior Art Director

The Spacia Group

Apr 2022 - Oct 2025 (3 years 6 months)

Created custom artwork (print, 3-D, murals) for national hospitality, healthcare, and corporate clients, working directly with interior designers and owners to align art with brand direction across Marriott, Hilton and other accounts.

Mural Branding Client Management Art Direction Print Production Environmental Design Project Management

Associate Creative Director

Ingrid Design

Sep 2019 - Apr 2020 (7 months)

Led design for Macy's open enrollment 2020 campaign including direct mail, posters and digital assets; developed campaign materials for UofL Health after the Kentucky One merger.

Art Direction Branding Direct Mail Digital Design Typography Infographics

Senior Art Director

Yum! Brands

Jun 2008 - Sep 2019 (11 years 3 months)

Oversaw creative for external promotions, HR/PR/CSR and leadership presentations, led rebranding of Yum! corporate identity and ensured consistent branding across domestic and international functions.

Brand Development Art Direction Illustration Environmental Graphics Cross Functional Collaboration Campaigns Presentation Skills

Chief Marketing Officer

KFC U.S.

Jan 2014 - Jan 2017 (3 years)

Held the role of Chief Marketing Officer at KFC U.S. (Louisville, Kentucky) from 2014 to 2017.

Marketing Leadership

North America Line Business Leader

Procter & Gamble

Jan 2012 - Jan 2014 (2 years)

Held the role of North America Line Business leader for Cosmetics at Procter & Gamble (Baltimore) from 2012 to 2014.

Marketing Director

Procter & Gamble

Jan 2008 - Jan 2012 (4 years)

Held the role of Marketing Director at Procter & Gamble (Cincinnati) from 2008 to 2012.

Marketing Leadership

Art Director

PriceWeber Marketing & Communications

Jan 2000 - Jun 2008 (8 years 5 months)

Managed and designed award-winning creative for Brown-Forman brands and other clients, delivering packaging, retail and promotional materials while maintaining brand standards.

Art Direction Packaging Design Branding Print Design Advertising Creative Management Client Relations Production

Associate Marketing Director

Procter & Gamble

Jan 2005 - Jan 2008 (3 years)

Held the role of Associate Marketing Director at Procter & Gamble (Fayetteville, Arkansas) from 2005 to 2008.

Marketing Leadership

Brand Manager

Procter & Gamble

Jan 2002 - Jan 2005 (3 years)

Held the role of Brand Manager at Procter & Gamble (Baltimore) from 2002 to 2005.

Brand Management

Financial Analyst

Procter & Gamble

Jan 1995 - Jan 1999 (4 years)

Held the role of Financial Analyst at Procter & Gamble (Baltimore) from 1995 to 1999.

Financial Analysis

Senior Art Director Designer

Yum! Brands

Implemented the new Yum! branding colors and style to refresh outdated look and color schemes. Led design work for Yum! HR and open-enrollment campaigns and related digital/poster materials.

Branding Art Direction Package Design Graphic Design Campaign Design Digital Signage poster design