
Shalene Simpson
@shalenesimpson
I build, authenticate, and sell fine jewelry through gemological expertise, luxury brand knowledge, and multichannel commerce.
What I'm looking for
I founded UrChocolateHi Jewelry and built it into a profitable multichannel fine jewelry business spanning e-commerce, boutique wholesale, and direct-to-consumer sales. I design and hand-fabricate original pieces, source natural gemstones, and have placed custom collections in boutiques across Arizona and Washington, D.C.
I'm a GIA Certified Applied Jewelry Professional focused on luxury jewelry authentication, hallmark identification, and valuation systems. I create hallmark registries and verification playbooks, analyze secondary-market collections, and translate gemological details into consistent processes for global teams and clients.
Experience
Work history, roles, and key accomplishments
- Conducted high-stakes digital and physical authentications for premium estate jewelry and fashion timepieces, accurately verifying production eras via brand-specific hallmarks, custom stamp fonts, and distinct construction styles.
- Authored structured knowledge databases, hallmark registries, and verification playbooks to scale consistent valuation accuracy across remote, cross-functional teams
Founder & Principal Designer | E-commerce & Wholesale Fine Jewelry
Aug 2018 - Present (8 years 1 month)
📈 Business Growth & Multichannel Sales
- Launched and scaled an independent jewelry brand from concept to a profitable multichannel business spanning e-commerce, boutique wholesale, and direct-to-consumer sales.
- Engineered and optimized a direct-to-consumer e-commerce website, managing product catalogs, payment gateways, and SEO strategies to capture global digital traffic.
- Secured high-value
Exceeded self-established monthly sales goals through proactive client relationship management and consultative selling. Educated customers on gemstone quality, metal options, pricing, and custom-design processes, helping them make informed purchasing decisions and select pieces suited to their needs and budget. Managed customer inquiries and sales conversations through phone, email, and live chat
Education
Degrees, certifications, and relevant coursework
GIA (Gemological Institute of America)
Applied Jewelry Professional (AJP) Diploma
GIA (Gemological Institute of America)
Gemology, Applied Jewelry Professional
2026 - 2026
Morgan State University
Bachelor of Science, Health and Physical Education/Fitness
2009 - 2014
GIA (Gemological Institute of America)
Applied Jewelry Professional
Issued Aug 2026
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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