shafira leadi

I am a data analyst with 7+ years of experience focused on logistics, shipping, and commercial analytics, turning large-scale datasets into actionable business insights. I specialize in forecasting, trend analysis, and customer analytics to support strategic decision-making across Southeast Asia.

I build and maintain Power BI dashboards and use Salesforce Analytics and advanced Excel to provide KPI reporting, sales pipeline visibility, and real-time performance tracking. I have managed nationwide datasets (140,000+ records) and led regional reporting and data governance initiatives.

My experience includes forecasting models that improve sales planning accuracy, RFM segmentation to identify retention opportunities, and project analytics supporting invoice automation and direct sales rollouts. I have a track record of generating commercial value through opportunity analytics and process optimization.

I value standardized data processing, cross-functional collaboration, and practical, insight-driven recommendations that improve operations and revenue. I am pursuing continued professional growth while contributing expertise in logistics, supply chain, and B2B account analytics.