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shae User

@shaeuser

I build consumer brand growth strategies using market, shopper, and survey analytics.

India
Message

At Bain & Company's Capability Network, I work on consumer products growth cases across packaged food, beer, spirits, coffee, pet food, household and personal care, and consumer health.

I run Brand Growth System diagnostics using POS, panel, financial, and consumer survey data to identify where brands are losing share and shape where-to-play and how-to-win strategies. My work covers pricing, promotions, pack-price architecture, distribution, share of shelf, portfolio simplification, and sales execution.

I've owned end-to-end survey workstreams, built sales-uplift regression models and Power BI/Tableau dashboards, and delivered strategic gap model training. Outside consulting, I've coached debate and quiz students and taught mathematics.

Experience

Work history, roles, and key accomplishments

SE

Mathematics Tutor

Self Employed

Jan 2021 - Dec 2023 (2 years 11 months)

Taught mathematics to a small group of students in Australia, several with special educational needs, adapting pace and material to each student.

CRY logoCR

Intern

CRY

Jan 2021 - Dec 2022 (1 year 11 months)

Internship at CRY in collaboration with Tata Institute of Social Sciences, focusing on research.

SV

Intern

Sri Vipra

Jan 2021 - Dec 2022 (1 year 11 months)

Internship involving a paper on film piracy and box office revenue.

KA

Head of Market Research and BD

Kylo Apps

Jan 2021 - Dec 2022 (1 year 11 months)

Internship role as Head of Market Research and Business Development.

AR

Intern

Arosa

Jan 2021 - Dec 2022 (1 year 11 months)

Internship focusing on core strategy.

Education

Degrees, certifications, and relevant coursework

Sri Venkateswara College, University of Delhi logoSD

Sri Venkateswara College, University of Delhi

Bachelor of Science, Mathematics

Grade: 8.20 CGPA

Pursued a Bachelor of Science in Mathematics, achieving a CGPA of 8.20.

AD

Air Force Bal Bharati School, New Delhi

AISSCE (Class XII)

Grade: 92.4%

Completed AISSCE (Class XII) with a score of 92.4%.

AD

Air Force Bal Bharati School, New Delhi

AISSE (Class X)

Grade: 96%

Completed AISSE (Class X) with a score of 96%.

Tech stack

Software and tools used professionally

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