I've led brand creative at Ardell and Bolthouse Farms, building campaigns, packaging, and visual systems for beauty, wellness, and consumer brands.
At Ardell, I spearheaded creative strategy across digital, social, print, and packaging, increasing brand engagement by 10% in my first year. I directed 20+ campaigns and photo/video productions while managing in-house designers and freelance partners.
At Bolthouse Farms, I led a full wordmark and logo rebrand deployed across packaging, retail, and digital for a brand sold in 25,000+ locations. I also built the Bolts functional wellness shot sub-brand from concept through retail launch across four-plus SKUs.
Earlier, I created global campaigns at Grey Group WPP, Dentsu Group, and I Mean It Creative for brands including P&G, Toyota, Coca-Cola, and Pantene. I bring sharp design instincts, careful attention to detail, and hands-on experience mentoring creative teams and moving complex work from concept to production.
