At Design Axl., I develop brand identities and typographic systems across social media, web, print publications, and internal presentations. I also translate strategic concepts into motion graphics and visual storytelling for marketing and new business development.
At Elmwood Brand Consultancy, I led three designers and reviewed creative concepts against campaign objectives across brand identity, packaging, and illustration. I prepared creative review decks and collaborated with Client Management, Strategy, and Business Development to acquire new clients.
At Boston University, I reviewed and assessed design work for more than 20 students per semester, from concept through final critique, and delivered lectures. My work spans art direction, brand systems, social content, and motion design, supported by an MFA in Graphic Design and an MSc in Marketing.
