At Alba Marketing, I founded and operate a small agency delivering digital marketing, CRM, automation, and operational support. I design automated workflows with Zapier and analyze campaign and operational metrics to guide client strategy and process improvements.
At Sofía Ltda., I built and maintained Qlik Sense dashboards tracking sales, trade marketing, and commercial performance. I also analyzed results against sales targets and improved recurring executive reporting workflows.
At Avanti Way, I cleaned, standardized, validated, and migrated 25,000+ contacts for CRM integration. I built Power BI dashboards consolidating branch KPIs and operational metrics for management reporting.
At EMBOL S.A., I automated 7+ recurring reporting processes with Power Automate, eliminating approximately 10 hours of manual work per week. I also built Power BI dashboards for employee KPIs and supported data migration and validation for an HR system serving 400+ employees.
