@sergiomolina3
General Manager at Punto and Co-Founder of Imagine Data Analytics, combining strategy with data analytics.
MexicoAt Punto, I work as General Manager, and I’m also Co-Founder of Imagine Data Analytics. My background brings together data analytics, strategy, and high-performance team leadership.
At DiDi, I progressed from Sr. Engagement Manager to Senior Strategy Manager and Head of Strategy. Earlier, I worked on revenue management at 7-Eleven Mexico, HEINEKEN MÉXICO, and Bonafont, including pricing, promotions, assortment, and portfolio optimization.
Work history, roles, and key accomplishments
Punto
Mar 2026 - Present (7 months)
Worked as General Manager at Punto.
Imagine Data Analytics
May 2021 - Present (5 years 5 months)
Worked as Co-Founder at Imagine Data Analytics.
Worked as Head of Strategy at DiDi.
Worked as Senior Strategy Manager at DiDi.
Worked as Sr. Engagement Manager (Mexico and Central America) at DiDi.
Bonafont
Sep 2020 - Jun 2021 (9 months)
Worked as Profitable Revenue Growth Sr. Manager at Bonafont.
7-Eleven Mexico
Nov 2018 - Aug 2020 (1 year 9 months)
Revenue Management. Pricing strategy across geographies and categories maximizing transactions and margin per ticket finding new white space opportunities in the market. Promotional optimization per SKU reducing cannibalization and optimizing cross elasticity with other products. Strategic assortment and placement strategies development to improve overall portfolio mix driving incremental profit.
HEINEKEN MÉXICO
Jul 2017 - Oct 2018 (1 year 3 months)
Revenue Management. Develoment of tools to find insights at volume price mix interactions. Governance of undpererforming SKU delisting process. Driving initiatives to improve volume/revenue drags at all P&L levels nationwide.
Cuauhtémoc-Moctezuma
Jan 2017 - Jun 2017 (5 months)
Revenue Management. Value chain analysis and application of best commercial practices with clients on traditional off trade. Value proposal optimization through financial and commercial analytics with big data.
Cuauhtémoc-Moctezuma
Apr 2016 - Jan 2017 (9 months)
Revenue Management. Analysis, optimization and execution of promotional events which have a positive impact on the organization's P&L. Development of tools which enable quick strategic decision making regarding promotions. Promotional budget control.
Sigma Alimentos
Sep 2015 - Feb 2016 (5 months)
Formulation and production of meat based products. Quality control. Implementation of procedures for hygiene and standarization.
Tierklinik Bad Langensalza Der Fzmb GmbH
Mar 2014 - Jul 2014 (4 months)
Development of lateral immunoessays for quick detection of diseases using fluorescent technology.
Degrees, certifications, and relevant coursework
Corporate Strategy
Apr 2021
Applications of Everyday Leadership
Apr 2021
Foundations of Everyday Leadership
Apr 2021
Investments I: Fundamentals of Performance Evaluation
Mar 2020
Introduction to Project Management Principles and Practices Specialization
Nov 2019
Managing Project Risks and Changes
Nov 2019
Budgeting and Scheduling Projects
Nov 2019
Initiating and Planning Projects
Nov 2019
Project Management Project
Nov 2019
Teoría y Herramientas del Proyecto de Negociación de Harvard
2019
Developing Data Products
May 2018
Data Science Capstone
Jun 2018
Data Science Specialization
Jun 2018
Financial Accounting: Foundations
Jun 2018
Reproducible Research
Apr 2018
Practical Machine Learning
May 2018
Regression Models
May 2018
Statistical Inference
Apr 2018
Exploratory Data Analysis
Aug 2017
Getting and Cleaning Data
Jul 2017
Bachelor of Science (B.S.), Biotechnology Engineering
2010 - 2015
Biotechnology Engineering B.Sc.
Minor Bioprocesses
International Mode
Academic Excellence Scholarship
Software and tools used professionally
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