Looking for a job

Seonmyun Ahn

@seonahn

Message

Digital banking executive at FWD Group who deployed FWD Cube across six Asian markets.

Hong Kong

Message

At FWD GROUP MANAGEMENT HOLDINGS, I led the rollout of FWD Cube across six Asian markets, giving agency and bancassurance sellers a single journey from recruitment and onboarding through to sale. I owned a USD 10M budget and a 200-person organisation spanning product, engineering, design and delivery.

I built the Digital Enablement Platform, a group cloud service that enables developers to build, manage and scale applications. I also designed purchase, claims and renewal/recovery journeys with teams in Thailand, Hong Kong, Japan and the Philippines.

At STANDARD CHARTERED BANK KOREA, I progressed through four roles across product, alliances and digital commerce. I closed an exclusive five-year banking partnership with The Walt Disney Company and helped rationalise a 400-product portfolio to 7; earlier, at CITIBANK KOREA, I contributed to a new product portfolio that generated USD 317M in sales volume in December 2010.

Experience

Work history, roles, and key accomplishments

Deputy CEO, Digital Consumer Banking

Trade and Development Bank of Mongolia

Mar 2026 - Jun 2026 (3 months)

Executive mandate to restructure the digital consumer franchise across Retail, SME and Corporate Banking and lift ROE. Rebuilt the digital product P&L and designed a merchant business revitalisation plan to shift funding mix toward low-cost balances.

Digital Product Strategy P&L management Merchant Banking Core Banking Transformation Temenos Business Process Re engineering

Vice President, Generative AI and Digital Platforms

FWD Group Management Holdings

Nov 2019 - Oct 2025 (5 years 11 months)

Led multi-market rollout of FWD Cube, a unified seller platform with embedded generative AI, across six Asian markets. Owned a USD 10M budget and a 200-person organisation spanning product, engineering, design and delivery.

Generative AI Digital Platforms Product Management Agile At Scale Scaled Agile Framework (SAFe)Cloud Computing Insurance Distribution Leadership

Vice President, Digital Delivery

FWD Group Management Holdings

Nov 2019 - Oct 2025 (5 years 11 months)

Built the Digital Enablement Platform (DEP), a group cloud service platform enabling developers to build, manage and scale applications. Designed best-in-class purchase, claims and renewal/recovery journeys with multiple countries.

Cloud Platforms Digital Delivery Architecture Product Design Claims Renewals Insurance

Head of Digital Commerce

Standard Chartered Bank Korea

Dec 2012 - Nov 2019 (6 years 11 months)

Led the bank's investment and partnership in Toss Bank, building a virtual banking customer proposition. Outsourced elements of the core lending journey to Toss and NHN Payco, creating an instant digital loan built on non-financial data.

Digital Banking Partnerships Virtual Banking Lending API Integration Fintech

General Manager, Retail Products

Standard Chartered Bank Korea

Dec 2012 - Nov 2019 (6 years 11 months)

Rationalised the portfolio from 400 products to 7, launched Reward+ and Sigma cards, and secured USD 5M in incentive agreements with Visa, Mastercard and BC Card.

Product Management Portfolio Rationalization Card Products Incentive Negotiation Visa Mastercard

Head of Digital Partners

Standard Chartered Bank Korea

Dec 2012 - Nov 2019 (6 years 11 months)

Built a digital branch model through API integration with partners commanding over 5 million combined monthly active users. Delivered 44,000 digitally acquired customers in 2018 through the core digital partner portfolio.

Digital Partnerships API Integration Customer Acquisition Digital Banking

Head of Strategic Alliances

Standard Chartered Bank Korea

Dec 2012 - Nov 2019 (6 years 11 months)

Built the Shinsegae Group alliance spanning department stores, E-mart, Starbucks, duty free and premium outlets. Closed a five-year exclusive banking partnership with The Walt Disney Company and launched co-branded Disney, Pixar and Marvel propositions.

Strategic Alliances Partnerships Co Branded Cards Retail Negotiation

Product Manager, New Product Development

Samsung Card

Jun 2011 - Dec 2012 (1 year 6 months)

Structured and launched Samsung Card 7, acquiring over 2 million customers, owning product structuring, customer FGD and quantitative research, and portfolio, merchant and industry-level P&L analysis. Launched BIZ3 and BIZ3+ for the mass and high-value SME segments.

Product Development P&L Analysis Market Research Card Products SME Banking

Product Manager, Cards Marketing

Citibank Korea

Jan 2006 - Jun 2011 (5 years 5 months)

Launched Citi Clear Card, acquiring 20,000 accounts per month, owning the value proposition, full P&L, channel plan, marketing strategy and brand decision. Developed Citi PremierMiles into the number one Visa Signature card in Korea with 35,000+ customers.

Product Management Credit Card Marketing P&L management Brand Strategy Customer Acquisition Visa Signature