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Seno Buwono

@senobuwono

Associate Director at Kadence International Indonesia, managing a client portfolio with IDR 4.6 billion in annual revenue potential.

Indonesia
Message

At Kadence International Indonesia, I expand and manage a client portfolio across healthcare, FMCG, finance and technology, with annual revenue potential above IDR 4.6 billion. I lead end-to-end Business Acceleration Research activities and turn research and market evidence into commercial recommendations.

At Home Credit Indonesia, I directed more than 15 market research projects annually, informing product, commercial and customer-experience decisions. This work supported the launch of six new product categories.

At GfK Retail and Technology, I managed strategic technology accounts and achieved 120% of my sales target through account development and cross-selling. I also sold and implemented GfK's SaaS solutions.

Earlier, I managed OTC brands at PT SOHO Industri Pharmasi and PT Combiphar, and advised FMCG clients at The Nielsen Company. I'm currently pursuing a Master of Data Science at Monash University Indonesia, with a thesis on adapting vision-language models for structured TB-14 prediction from Indonesian chest X-rays.

Experience

Work history, roles, and key accomplishments

PC

Brand Manager

PT Combiphar

Jan 2010 - Dec 2013 (3 years 11 months)

Expanded sales by more than 300% across an OTC brand portfolio through brand strategy, market analysis and customer education initiatives. Used marketing and brand-performance data to guide investment decisions.

TC

Client Solution Executive

The Nielsen Company

Jan 2006 - Dec 2010 (4 years 11 months)

Advised major FMCG clients across categories including cigarettes, confectionery and powdered milk, using market data and insights to support growth. Delivered client training on Nielsen software and market developments.

EC

Programmer

Evergreen Hans Consultant

Jan 2001 - Dec 2002 (1 year 11 months)

Developed Visual Basic applications, maintained SQL Server 7.0 databases and delivered client training.

Education

Degrees, certifications, and relevant coursework

Monash University Indonesia logoMI

Monash University Indonesia

Master of Data Science, Data Science

Master of Data Science candidate with expected graduation in November 2026. Thesis focuses on cross-population adaptation of vision-language models for structured TB-14 prediction from Indonesian chest X-rays.

DC

Dale Carnegie

Influence to Negotiate, Negotiation

2023 - 2023

Completed Influence to Negotiate training in 2023.

ST

Sandler Training

Sales Business Solution Training, Sales

2019 - 2019

Completed Sales Business Solution Training in 2019.

MA

MarkPlus

Brand Management, Brand Management

2012 - 2012

Completed Brand Management training in 2012.

PM

PMMI/AQMI

Introduction to Six Sigma, Six Sigma

2005 - 2005

Completed Introduction to Six Sigma training in 2005.

Gunadarma University logoGU

Gunadarma University

Bachelor of Information Technology, Information Technology

1997 - 2001

Bachelor of Information Technology from Gunadarma University, completed in 2001.

Tech stack

Software and tools used professionally

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