Open to opportunities

Sean MacDonald

@seanmacdonald

Message

I build brand buzz through launches, influencer programs, partnerships, and earned-media events.

United States

Message

What I'm looking for

I'm looking to build buzz for brands and products I believe in through launches, influencer programs, creative marketing, and the right brand partnerships.

I've spent most of the last decade creating lasting buzz for brands, first at a marketing agency and now through my own creative agency. I translate product visions into compelling messaging and impactful activations.

As a Creative Agency Owner since 2021, I lead influencer programs from strategy through execution and create innovative events designed to generate significant earned media. I enjoy introducing products and brands I believe in to new audiences and building excitement around them.

Previously at The Brand Amp, I developed brand identities spanning positioning, look, feel, voice, and tone, while leading marketing, event, influencer, and partnership plans. I also identify and manage the right partners to strengthen campaign outcomes.

My earlier work as a motorcycle journalist and special education teacher built my strengths in content creation, communication, program development, and working with diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

Creative Agency Owner

Current

Hot Damn Creative

Jan 2021 - Present (5 years 8 months)

Partner with brands to translate product visions into compelling messaging and impactful activations. Develop influencer programs from strategy to execution and create innovative events that generate significant earned media.

Brand Strategy Marketing Strategy Influencer Marketing Event Planning Brand Partnerships Creative Direction

Creative Director / Influencer Marketing Manager

The Brand Amp

Jan 2018 - Dec 2021 (3 years 11 months)

Developed comprehensive brand identities and identified key partners with targeted marketing strategies. Led marketing plan, event, and influencer plan development and execution, as well as partnership development and management.

Creative Direction Brand Identity Marketing Strategy Event Planning Partnership Management Project Management

Motorcycle Journalist

Cycle World

Jan 2010 - Dec 2018 (8 years 11 months)

Created editorial plans for digital properties and curated multimedia content.

Editorial Planning Content Creation Multimedia Content

Freelance Journalist

Jalopnik

Jan 2015 - Dec 2016 (1 year 11 months)

Created feature stories for various publications.

Feature Writing Journalism

Freelance Journalist

Revzilla

Jan 2013 - Dec 2015 (2 years 11 months)

Created feature stories for various publications.

Feature Writing Journalism

Freelance Journalist

Freelance

Jan 2010 - Dec 2015 (5 years 11 months)

Created feature stories for various publications.

Feature Writing Journalism

Special Education Teacher

Various School Districts

Jan 2004 - Dec 2013 (9 years 11 months)

Developed individualized education programs and executed education and behavioral curriculums towards student goals. Worked with a wide range of students and school districts to launch specialized education programs.

Special Education Curriculum Development Behavioral Management