I've spent 20+ years creating integrated experience campaigns, brand strategy and customer communications for global and local brands. My work spans FMCG, retail, finance, automotive, healthcare, government and technology.
At Ogilvy Sydney, I helped lead work for KFC, Vodafone, Uncle Tobys and Coca-Cola; at M&C Saatchi LIDA, I worked across Woolworths and Samsung on digital, CRM, CX, UX, brand and experiential programs. More recently, I've led creative and content strategy for clients including Mars, Nestlé, Heinz, Opella, General Mills, Woolworths, Coles and Paramount.
My background in copywriting, art direction and creative direction lets me combine strategic thinking, creativity and commercial focus. I've worked with agencies including Leo Burnett, DDB, Publicis, Ogilvy, M&C Saatchi and Havas, building stakeholder relationships and leading multidisciplinary teams.
I'm also an award-winning creative whose work has been recognised by Cannes, D&AD, IPA Effectiveness, Campaign, Spikes Asia and other industry awards. Outside work, I coach football, surf, sail and restore a 1969 Volkswagen Kombi.
