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Sarra HMSH
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Sarra HM

@sarrahm

I build SaaS, POS, CRM, and loyalty products for restaurant and retail businesses.

Tunisia
Message

I've delivered SaaS, POS, CRM, loyalty, and reporting products for restaurant and retail businesses at Softavera Group and Aures Group.

At Softavera Group, I define product vision and roadmaps, turn business needs into prioritized user stories, coordinate development through deployment, and use KPIs and UAT to improve POS and back-office journeys. My work includes an omnichannel loyalty platform, CRM segmentation and marketing campaigns, restaurant checkout optimization, reporting dashboards, and NF525 compliance tracking.

At Aures Group, I shaped SaaS retail products including catalog and device management platforms, POS integrations, access-rights systems, and a restaurant POS ecosystem with KDS, Click & Collect, self-checkout, and RFID kiosks. I bring hands-on product discovery, UX prototyping, functional testing, documentation, and training experience.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

IN

INSAT

Engineering Degree, Instrumentation and Industrial Maintenance

2013 - 2018

Engineering Degree in Instrumentation and Industrial Maintenance from INSAT, completed in 2018.

Tech stack

Software and tools used professionally

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