Nour El Houda Zine El Abidine

I’m a Product Owner with 4+ years of experience owning the full product lifecycle—from discovery and roadmap definition to delivery and continuous improvement in Agile environments. I translate business objectives and user needs into scalable solutions across B2C, B2B, and EdTech platforms, working closely with technical teams on complex, data-driven, AI-enabled product initiatives.

In my current role, I drove a 40% increase in platform adoption over 6 months by leading a structured discovery cycle, combining user interviews, friction mapping, and A/B-tested UX changes to reduce onboarding drop-off. I also owned end-to-end delivery of 20+ features across three product verticals, and I spearheaded KissaBox from zero-to-one—using AI-assisted workflows for documentation, research synthesis, ideation, and operational efficiency—while defining a phased roadmap targeting 1000 MAU at launch.