Yassine Zidane

Conducted 20+ user research sessions to define an MVP and transform a concept into a live B2C/B2B platform. Built a design system from scratch, reducing design-to-development handoff time by 30%, and mentored 4+ cross-functional designers.

Managed UX designers across banking, insurance, and HR projects, promoting multi-product design systems with tokens to improve consistency and handoff quality. Established a banking app and redesigned self-enrollment journeys, securing 83% positive feedback and cutting completion time by 43.2%.

Created the FIFA+ Arabic design system and produced 79+ production-ready pages for the Qatar World Cup, boosting production efficiency by 40% using Jira KPIs. Orchestrated parallel design sprints with 25+ international designers and launched the Arabic platform one month after the English version.

Designed e-government web and mobile apps supporting the city’s 2030 vision in partnership with the Executive Council. Achieved WCAG AA compliance through accessibility and readability standards, reducing user error rates by 27% and decreasing design iteration cycles by 50% via improved IA and personas.

Designed end-to-end experiences for 6,000+ global brands by digitizing complex offline processes into a streamlined SaaS marketplace. Launched virtual showroom features to drive a 37% sales-volume increase and built an Order Management System that improved usability and raised online orders by 21% within six months.

Executed 120+ website designs and rebrands for the Italian B2B market, ensuring scalable UI and consistent brand presentation. Built a drag-and-drop website builder interface that increased active user accounts by 15% and conceptualized a tablet-based commercial tool for streamlined client presentations.

Completed a Professional Diploma in UX Design with UX Design Institute in Dublin, Ireland in August 2022.

Earned a License in Digital Technology (Sound and Image) from the Higher Institute of Applied Mathematics and media in Kairouan, Tunisia in June 2012.