sarah wahba
@sarahwahba
I build patient-centered fintech products, from onboarding and KYC to goal-based savings experiences.
EgyptWhat I'm looking for
At Bokra, I lead end-to-end development of the mobile app, including onboarding, KYC, and goal-based savings features.
I define product roadmaps, translate requirements into user stories and specifications, and work closely with engineering, design, and business teams. I also launched the Bokra Business Portal for employee investment programs and optimized onboarding and KYC flows to improve conversion.
Before fintech, I worked at Eva Pharma across marketing and medical sales in the diabetes domain. I led market research and campaign planning, partnered with CRM and sales teams on forecasting, and facilitated training sessions and business simulations.
My healthcare background shaped how I approach products: by listening to patient needs and designing support programs that improve adherence and outcomes. I bring that patient-centered mindset to building financial solutions users can trust.
Experience
Work history, roles, and key accomplishments
Associate Product Manager
Bokra
Feb 2025 - Present (1 year 8 months)
Led end-to-end development of the Bokra mobile app including onboarding, KYC, and goal-based savings features. Defined product roadmap and launched the Bokra Business Portal for employee investment programs.
Marketing Associate
Eva Pharma
Jan 2024 - Jan 2025 (1 year)
Led market research and campaign planning initiatives. Collaborated with CRM and sales teams on forecasting and performance tracking.
Medical Sales Representative
Eva Pharma
Specialized in diabetes portfolio, managing HCP relationships and driving product adoption. Designed and executed Patient Support Programs (PSPs) to enhance patient adherence and outcomes.
Education
Degrees, certifications, and relevant coursework
Alexandria University
Bachelor of Pharmacy, Pharmacy
Bachelor of Pharmacy degree from Alexandria University.
American University in Cairo
Marketing Certificate, Marketing
Marketing Certificate from the American University in Cairo.
Carerha
Tech Product Management Track, Product Management
Tech Product Management Track certification accredited by USAID.
Sprint Up
Product Management Program, Product Management
Product Management Program certification.
Udacity
Digital Marketing Nanodegree, Digital Marketing
Digital Marketing Nanodegree from Udacity.
AMCHAM
Marketing Fundamentals, Marketing
Marketing Fundamentals certification from AMCHAM.
AAST
Negotiation Skills, Negotiation
Negotiation Skills certification from AAST.
Availability
Location
EgyptAuthorized to work in
Salary expectations
Social media
Skills
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