At KEEP, I owned the strategy and launch of an automated beneficial-ownership verification flow that closed a FINTRAC gap across approximately 5,800 accounts. A phased rollout, lifecycle campaigns, and staged feature gating drove 78% adoption in 12 weeks.
I also used session recordings and funnel data to identify the top RFI drivers, then shipped onboarding changes that cut Time to Decision from five days to two for applications triggering an RFI. For cards and banking, I built KEEP's transaction monitoring program with Engineering and Compliance.
Earlier at KEEP, I built the Help Center from zero and owned go-to-market for four major launches. As an Underwriting Analyst, I made credit decisions for B2B applicants and supported the addition of personal credit scores to underwriting.
