At PinkFly, I planned and published content across Instagram, TikTok, X, and LinkedIn, managing the social media calendar. I grew the audience by 20% and increased engagement by 30% within two months by optimizing the content mix and posting strategy.
I also wrote and designed posts and produced short-form videos that regularly achieved 10K+ organic views. I responded to comments and messages and reviewed performance metrics to propose improvements.
At Intelura, I planned and executed multi-platform digital campaigns and tracked analytics to report insights. I collaborated with a remote marketing team on creative ideas and campaign execution.
At SAAM Foundation, I led messaging and campaign content for community initiatives, including medical camps and donation drives. I coordinated campaign timelines and coverage, and supervised a six-member volunteer media team. As a freelance market researcher, I researched pricing trends and supplier gaps for an e-commerce startup, helping cut product sourcing costs by 15%.
