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Ayesha JAJ
Open to opportunities

Ayesha J

@ayeshaj

Social media marketer driving audience growth and conversions across Instagram, Facebook, and LinkedIn.

Pakistan
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What I'm looking for

I am looking for a role where I can lead social campaigns, create high-impact content, use analytics to optimize results, collaborate with creatives, and grow brands.

I am a creative, results-driven Social Media Marketing Specialist with hands-on experience managing brand presence for beauty, real estate, and e-commerce clients. I combine content strategy, ad management, and audience psychology to grow engagement and conversions.

In my recent freelance and agency roles, I managed end-to-end campaigns, increased client reach by up to 200% through strategic posting, targeted ads, and Reels optimization, and supported influencer and UGC initiatives.

I routinely create brand-aligned visuals, carousels, and captions using Canva, Photoshop, CapCut, and AI copy tools, and I analyze performance via Meta Business Suite and Google Analytics to optimize results.

I hold certifications including Meta Certified Digital Marketing Associate, Google Digital Marketing & E‑commerce, and HubSpot Social Media Strategy, and I seek opportunities where I can apply data-driven creative strategies to scale brands and deepen audience engagement.

Experience

Work history, roles, and key accomplishments

GC
Current

Social Media Marketer

Ginyard International Co.

Apr 2024 - Present (1 year 7 months)

Managed end-to-end social media campaigns for beauty, real estate, and e-commerce clients, increasing client reach by up to 200% through targeted ads and reels optimization. Created brand-aligned visuals and copy, and optimized campaigns using Meta Business Suite insights.

CA

Marketing Intern

Creative Hive Agency

Jul 2023 - Mar 2024 (8 months)

Assisted senior marketers with social media scheduling, content planning, and trend research; drafted ad copy and creative briefs for Facebook and Instagram paid campaigns. Supported influencer collaborations and tracked UGC performance.

Education

Degrees, certifications, and relevant coursework

GU

Ginyard International Co. University

Bachelor's Degree, Good Technologgy

2020 - 2024

Completed a Bachelor's degree focused on technology-related studies between 2020 and 2024.

Tech stack

Software and tools used professionally

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Ayesha J - Social Media Marketer - Ginyard International Co. | Himalayas