At Don Makinon Group, I managed and planned social media for the corporate brand, creating and scheduling content across LinkedIn, Instagram, and Facebook. Between 2024 and the first half of 2026, I increased Instagram average reach by 224% and average views by 291%; LinkedIn average impressions per post rose by over 50%.
I also designed corporate catalogues, brochures, and promotional materials, and created branded content and email newsletters. I managed website content through WordPress, optimizing product descriptions and site structure to improve SEO and web positioning.
For Don Makinon Group’s consumer brand, El Arte de Cocinar, I managed the online store and social channels, created recipe videos, and coordinated micro-influencer collaborations. I also ran and monitored Meta Ads campaigns and analyzed website performance using Google Analytics and Google Search Console.
At SharifyApp Labs, I completed a marketing and communications internship, supporting daily social media work, newsletters, SEO-friendly blog articles, and offline campaigns. I monitored digital performance and user behavior using Google Analytics.
