Open to opportunities

Sanya Saxena

@sanyasaxena

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Strategic data analyst with expertise in driving business insights.

India

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What I'm looking for

I am looking for a role that allows me to leverage my data analysis skills in a dynamic environment, focusing on strategic decision-making and client engagement.

I am a strategic and tech-savvy professional with over 5.7 years of experience in driving data-backed business decisions and leading cross-functional teams. My journey has been marked by a proven ability to bridge the gap between technical implementations and business outcomes, leveraging tools like SQL, BI platforms, Excel, and Jira to transform complex datasets into revenue-generating insights.

At Groundtruth Pvt. Ltd, I spearheaded the execution of high-impact digital and data projects, improving campaign efficiency by 75% and automating over 50 dashboards. My role involved facilitating client discovery sessions and developing real-time campaign tracking dashboards that enhanced performance review cycles. I take pride in delivering insights that have led to significant campaign renewals and upsells, showcasing my commitment to client engagement and campaign optimization.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Groundtruth Pvt. Ltd

Jun 2020 - Present (5 years)

Spearheaded execution of high-impact digital and data projects, aligning diverse teams and designing data-driven campaign workflows that improved efficiency by 75%. Automated over 50 dashboards using BI tools and Excel macros, cutting manual reporting efforts by 40% and accelerating business insights delivery by 25%, while managing end-to-end campaign performance for major clients like Amazon Fres

Project Management Data Analysis BI Tools Excel Macros SQL Campaign Management Client Engagement Stakeholder Management KPI Tracking

Data Science Executive

INTERNSHALA

Aug 2019 - Present (5 years 10 months)

Created predictive models for user segmentation and campaign effectiveness, which improved ROI by 18%. Conducted A/B testing and implemented insights, leading to a 10% improvement in customer satisfaction and developed marketing automation dashboards to support data-led campaign iterations.

User Segmentation A B Testing Marketing Automation Data Science ROI Analysis

Education

Degrees, certifications, and relevant coursework

Edgewood University

MBA, Organizational Leadership & Change

Pursued a Master of Business Administration with a focus on Organizational Leadership & Change. Gained expertise in strategic decision-making, team leadership, and managing organizational transformations.

IIIT Sonipat

B.Tech, Information Technology

Completed a Bachelor of Technology in Information Technology, focusing on core concepts of IT. Developed foundational skills in software development, data management, and system analysis.