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santiago ariza

@santiagoariza

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Head of VIP at Cuatrobet, shaping player retention strategies to grow NGR and lifetime value.

Colombia

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At Cuatrobet, I design VIP strategies to grow Net Gaming Revenue and player lifetime value. I oversee personalized retention campaigns and analyze player behavior to optimize VIP tiers and segmentation.

At Duelbits Crypto Casino, I audited high-value player communications and Web3 wallet activity, including MetaMask and Trust Wallet transactions. I also investigated transaction discrepancies and coached representatives with data-driven feedback.

Previously, I managed VIP accounts at Betmaster / Torrero and Jugabet (Chile), building player relationships and coordinating promotions and loyalty experiences. My earlier customer service and operations work included Bet365, Medtronic, Uber, Amazon, and Claro (Outsourcing S.A. / COS).

Experience

Work history, roles, and key accomplishments

Current

Head of VIP

Current

Cuatrobet

Feb 2026 - Present (7 months)

Design and execute global VIP strategies to boost Net Gaming Revenue and Player Lifetime Value. Manage and mentor a team of VIP Account Managers, oversee retention campaigns, and enforce compliance guidelines.

VIP Management Player Retention NGR Optimization LTV optimization Team Leadership CRM Strategy AML KYC Responsible Gambling

QA CS VIP Specialist

Duelbits Crypto Casino

Feb 2026 - Jul 2026 (5 months)

Audit high-value player communications and Web3 wallet connections, investigate transaction discrepancies, and deliver coaching to support representatives.

Quality Assurance Web3 Cryptocurrency MetaMask Trust Wallet Fraud Mitigation Risk Management Agent Coaching CSAT

VIP Account Manager

Betmaster / Torrero

Jun 2025 - Feb 2026 (8 months)

Built high-value relationships with key VIP accounts, collaborated with CRM and Marketing teams on promotional campaigns, and resolved cross-departmental escalations.

VIP Management Player Retention CRM Marketing Promotion Escalation Management NGR GGR

VIP Manager

Jugabet (Chile)

Oct 2024 - Jun 2025 (8 months)

Managed and expanded a high-value VIP player portfolio through personalized communication and bespoke promotions, and organized exclusive VIP experiences.

VIP Management Player Retention Loyalty Programs Promotion Portfolio Management

Customer Advisor & Betting Specialist

Bet365

Dec 2023 - Jun 2024 (6 months)

Managed multi-channel interactions addressing betting rules, odds analysis, and account verifications. Evaluated bet slips and audited payout odds in the specialized betting operations team.

Customer Support Betting Operations Odds Analysis Account Verification Multichannel Support