At Coca-Cola FEMSA, I managed the grapefruit and orange segments, the sugar-free portfolio, seasonal campaigns, forecasts, and partnerships with Universal and Warner. My work helped achieve market-share leadership in grapefruit and a visual refresh for Fanta.
As Coordinador CCTM MS, I executed a price differentiation strategy that grew volume for a key package by 30%. I also coordinated with regional sales leaders and negotiated the continued deployment of category resources.
As Coordinador de Hidratación, I designed and executed promotional strategies by brand and channel, coordinating across sales, operations, and finance. I also launched a new product size that gained share against competitors.
