Sandra Toledo

Designs and builds customer-centric businesses, services, and AI-enabled operations for founder-led businesses, from business model to shipped service.

Led strategic approaches for client pitches and growth initiatives, built business models and strategic frameworks for digital transformation, and translated client requirements into digital strategies with KPI and ROI frameworks.

Set business, data, and experience strategy for human-centered design projects, defined user needs and journeys, and facilitated co-design workshops and design sprints with stakeholders in large organizations.

Lead trainer for digital training programs and designer-mentor in design-management programs, mentoring student teams building digital strategies for companies.

Led user research and design strategy at scoping stage, defined functional scope and design roadmaps, and worked with UI and development teams to ensure delivery aligned with original intent.

Conducted service design and UX research, created CX journeys, user flows, information architecture, and personas, and performed usability and heuristic testing.

Worked as a UX designer, contributing to user experience design projects.

Designed web experiences for a multilingual e-commerce platform in six languages, using Salesforce.

Founded and ran a France–Mexico chocolate business, owning P&L, sourcing, production, brand, and go-to-market, and built a direct fair-trade sourcing circuit with Mexican producers.

Provided service design and research for clients including RATP, DGCS, the PESIS social-innovation program, and a Smart Grids project in Luxembourg.

Worked as a graphic designer focusing on marketing and branding.

Provided training and implementation at US and Latin American sites, in English and Spanish.

Completed the d.MBA Business Design Program in 2024.

Grade: Distinction (Très bien)

Earned a Master's in Design, Innovation & Society from Université de Nîmes / École des Mines d'Alès in 2013.

Earned an MSc in International Business & Management for Design from the University of Salford and KEDGE Business School in 2011.

Earned an MSc in International Business & Management for Design from KEDGE Business School and the University of Salford in 2011.

Earned a BA in Graphic Design from Benemérita Universidad Autónoma de Puebla in 2002.