Sandra Cassinelli

I’m a creative producer and innovation-driven builder with a long track record in large-scale corporate events, music, and cultural production. I’m known for strong execution under pressure, systems thinking, and the ability to learn and apply complex tools quickly. Over the last three years—especially the past year—I’ve shifted from traditional event production into hands-on experimentation with AI tools, prompt design, and technology-based entrepreneurship.

Since 2022, I’ve pursued intensive self-directed learning and practical application of AI for ideation, strategy, content generation, and product design. I work across no-code/low-code development and rapid prototyping, using WordPress, Visual Studio Code, and “vibe coding” workflows. I’m currently developing multiple startup projects, including technology-focused and SaaS-oriented initiatives, and I’m also exploring a startup focused on food, cooking, and health.

Earlier in my career, I led end-to-end production and on-site implementation for major national and multinational clients, including brand activations, conventions, and retail campaigns, with selected projects continuing through 2025. I also co-founded La Fábrica Casa Cultural (2006–2007), produced large-scale festivals and marathons, and managed artists and bands—strengthening my ability to translate creativity into organized, deliverable outcomes.