Open to opportunities

Sana Shaikh

@sanashaikh5

Message

Global Head of Marketing turning regulated complexity into revenue with AI-led GTM.

Japan

Message

What I'm looking for

I’m seeking senior strategy and go-to-market leadership roles where I can build AI-enabled revenue engines in regulated, complex markets—combining AEO/SEO, marketing automation/CRM, and analytics to scale growth.

I’m a global marketing and go-to-market leader with 20+ years converting complex, regulated products into revenue across APAC, the EU, the US, and the Middle East. As Global Head of Marketing at Freyr Solutions, I lead the function generating approximately 90% of new-business revenue for ten consecutive years—directing a 60+ person team across four countries and five regulated industry segments.

I built an AI-led operating model using custom agent workflows on Claude Code and the Anthropic API that automate content production, design publishing, and SEO/AEO across a 5,000+ page digital estate. By accelerating campaign turnaround, I’ve redirected team capacity toward higher-impact strategy and execution.

I also focus on authority building and demand creation—designing and delivering an eCTD 4.0 workshop in Japan (2025) that drew 100 C-level and director-level attendees who converted into qualified leads. Publicly, I write on AI-era go-to-market through Distill, and I’m continuing to develop practical frameworks via my independent ventures.

Experience

Work history, roles, and key accomplishments

Current

Founder and Author

Current

Distill

Jan 2026 - Present (7 months)

Founder and author of an independent B2B go-to-market research platform and newsletter focused on complex products in regulated and considered-purchase categories.

Market Research Content Strategy B2B Marketing SME Authority Building Distribution Strategy

Current

Global Head of Marketing

Current

Freyr Solutions

Jan 2016 - Present (10 years 7 months)

Owns global go-to-market strategy for a portfolio across five regulated industry and technology segments, translating compliance-heavy offerings into revenue across US, APAC, EU, and the Middle East. Builds an AI-enabled marketing operating model using Claude Code and the Anthropic API to run content/design pipelines and execute SEO and answer engine optimization at scale.

Go To Market Strategy Product Marketing Demand Generation Content Strategy Enterprise Content Management Marketing Automation CRM SEO Claude Code Anthropic Content Production Analyst Relations Competitive Intelligence Team Leadership Budget Management Market Segmentation

Current

Emolytics Creator

Current

Emolytics

Creating a book and platform on emotional intelligence for marketing, based on a framework of emotions across eight families with a global color-and-emotion reference for cross-market campaigns.

Emotional Intelligence Frameworks Marketing Strategy Content Development

Assistant Manager, Marketing & Comms

Anthelio Healthcare Solutions

Apr 2015 - Jan 2016 (9 months)

Led external and internal communications, content, PR, and analyst relations for a healthcare-technology provider. Drove brand and investor communications ahead of a successful merger completed with Atos.

Marketing and Communications Public Relations Content Marketing Analyst Relations Brand Communications Investor Communications PR

Marketing Consultant

Independent Marketing Consultant

Jan 2013 - Jan 2015 (2 years)

Advised clients on digital marketing, SEO/SEM, and content strategy.

Digital Marketing SEO SEM Content Strategy

Assistant Manager, Marketing

Datamatics Global Services

Feb 2013 - Aug 2013 (6 months)

Established the marketing function for a new business line, built the annual plan, and tracked effectiveness across events, PR, and demand generation. Launched the MENTIONS IoT software application and the Dr. Kanodia research awards.

Marketing Operations Marketing Planning Public Relations Demand Generation Marketing Effectiveness

Senior Executive, Marketing

Opus Software Solutions / ElectraCard Services

Oct 2009 - Feb 2013 (3 years 4 months)

Built and ran the full marketing and communications function for a global payments-solutions provider and its subsidiary. Separated SaaS and technology-application branding and launched a brand-guidelines framework, contributing to marketing and brand work through Mastercard's acquisition of ElectraCard.

Marketing and Communications Branding Brand Guidelines SaaS Marketing Technology Application Branding

Major Accounts Manager

Wordsmith Advertising

Apr 2008 - Oct 2009 (1 year 6 months)

Managed major client accounts across business development, media planning and buying, design and print, events, merchandise, and content. Supported client delivery for accounts including Honeywell, Kimberly-Clark, Sany, and Bajaj Finance.

Client Account Management Business Development Media Planning and Buying Merchandising Content Management