Samuel Moriasi

Conducted strategic client outreach through multiple digital channels to identify and engage prospective clients. Contributed to client campaigns that generated over USD 40,000 in revenue and wrote high-converting scripts for sales calls and promotional videos.

Conducted deep research on trading trends and audience behavior to create scroll-stopping hooks and compelling narratives that increased story views by 10x and engagement by 15%. Developed repeatable content frameworks and translated raw ideas into camera-ready scripts.

Supported e-commerce and marketing operations by handling direct client outreach, promotional pitching, and follow-ups across multiple markets. Conducted up to 100 outbound client calls per day, achieving an average 65% positive response rate.

Wrote high-performing short-form scripts for personal brands across TikTok, Instagram Reels, and YouTube Shorts, boosting traffic, engagement, and conversion by 30%. Delivered 5-7 scripts per week and optimized hooks based on performance feedback.

Led website development, content structuring, and administration for a nonprofit organization focused on education and social transformation. Wrote, edited, and maintained website copy to communicate the organization's mission, programs, and impact.

Collaborated with founders, marketers, designers, and editors to align copy with campaign fintech goals and increase brand voice visibility. Delivered SEO-optimized long-form and web content for clients, improving visibility and authority.

Completed AI for Marketing & Copywriting course by Google on Coursera in 2025.

Completed a Copywriting Certificate from HubSpot Academy in 2022.

Full Stack Software Engineering certification covering HTML, CSS, JavaScript, Python, and web application fundamentals.

Bachelor of Commerce in Management Science and Information Systems Development, building analytical and problem-solving skills applicable to marketing strategy and copy optimization.