Open to opportunities

Sameena Mughal

@sameenamughal

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Instructional designer and EdTech content strategist improving multilingual learning through data.

United States

Message

What I'm looking for

I’m looking to lead learner-centered, data-informed EdTech content that improves multilingual outcomes. I want to partner cross-functionally with product, marketing, and UX teams to deliver clear, measurable results.

I’m an instructional designer and content strategist with 18+ years teaching English Language Learners in K-12 classrooms and 10 years of digital content creation. I bring deep second language acquisition (SLA) expertise and WIDA standards to build, iterate, and scale learner-centered curriculum for multilingual students across 7 grade levels, using data-driven assessment to close proficiency gaps.

In my current role as a Digital Copywriter at The Home Depot, I translate complex information into clear, accessible, customer-ready content while applying SEO, analytics, and UX writing principles to improve readability and drive measurable engagement. Earlier, as a freelance writer/owner, I grew a client base from 0 to 10+ active accounts through content strategy and performance-focused deliverables. Previously, as an ESL Teacher and ESL Program Specialist, I led curriculum reviews across multiple schools, co-designed differentiated co-teaching models for 400+ multilingual learners, mentored teachers, and synthesized research from my visiting scholar research into a white paper that informed district decision-making.

Experience

Work history, roles, and key accomplishments

Current

Digital Copywriter

Current

The Home Depot

Apr 2021 - Present (5 years 2 months)

Authored 200+ SEO-optimized product descriptions weekly, improving organic search visibility and increasing online engagement across product categories. Increased social media engagement by 18% using data analysis, and translated regulatory information into clear customer-facing language while applying UX writing to improve readability and reduce ambiguity.

SEO Content Strategy UX Writing Digital Copywriting Google Analytics Social Media Content Readability Optimization Compliance Writing Cross Functional Collaboration Performance Measurement

Freelance Writer

Lalu, Inc

Oct 2016 - Mar 2021 (4 years 5 months)

Managed end-to-end content creation (copywriting, editing, and content strategy) for educational and lifestyle brands, growing from 0 to 10+ active freelance clients. Designed and launched social media campaigns for 10+ education-adjacent brands, driving documented 15% increases in cross-platform community engagement.

Content Strategy Copywriting Editing Market Research Competitive Analysis Client Relationship Management

ESL Program Specialist

Lower Merion School District

Aug 2002 - Jun 2016 (13 years 10 months)

Designed and implemented WIDA-aligned K-12 curriculum for 100+ English learner students per year across four secondary schools, scaffolding instruction across listening, speaking, reading, and writing. Led curriculum reviews and co-designed differentiated co-teaching models expanding language access for 400+ multilingual learners, while using assessment data to adapt instruction and report outcome

Curriculum Design Bloom’S Taxonomy Instructional Design Co Teaching Models

Education

Degrees, certifications, and relevant coursework

Temple University

Master's degree, Secondary English Education (7–12)

1997 - 1999

Master’s degree in Secondary English Education (7–12) from Temple University.

University of Pennsylvania

Visiting Scholar, Education research (SIFE)

Conducted independent research as a visiting scholar related to Students with Interrupted Formal Education (SIFE) and produced a white paper presented to district administration.