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Sai Keerthana

@saikeerthana

Message

I grow category revenue through pricing, GTM, marketing, and portfolio strategy.

India

Message

At Flipkart, I own growth, pricing, P&L, forecasting, and marketing for a ₹500Cr smartwearables portfolio across eight brands. I’ve generated ₹200Cr+ in incremental revenue through pricing and affordability tests, launched smartglasses from 0→1 to ₹60Cr+ GMV in eight months, and improved acquisition efficiency for Ray-Ban Meta by reducing iCAC by 40%.

Previously, I built Kids-category GTM strategy at PUMA and led digital GTM, account-based marketing, paid media, and marketing operations at ZoomRx and Gofrugal Technologies. I enjoy turning customer and performance data into commercial growth, stronger funnels, and scalable brand strategies.

Experience

Work history, roles, and key accomplishments

Current

Category Manager

Current

Flipkart

May 2025 - Present (1 year 4 months)

Owns commercial strategy for a ₹500Cr smartwearables portfolio, driving 25% YoY growth and generating ₹200Cr+ incremental revenue through data-backed pricing and growth initiatives. Led the launch of a smartglasses category from 0 to 1, scaling GMV to ₹60Cr+ in 8 months.

P&L management Pricing Strategy Forecasting Inventory Optimization Marketing Strategy A B Testing Data Analysis Stakeholder Management Negotiation Category Management Digital Marketing Google Analytics Meta Ads Google Ads LinkedIn Ads CRM Power BI

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Bangalore

Master of Business Administration, Strategy & Marketing

2023 - 2025

Grade: 3.1/4

Activities and societies: Spearheaded 5+ cultural events; Semi-Finalist at Flipkart WiRED 8.0

Pursued an MBA with a focus on Strategy and Marketing, achieving a CGPA of 3.1/4. Led cultural events and interned at Puma, receiving a PPO.

SASTRA Deemed University

Bachelor of Technology, Electronics and Communication Engineering

2015 - 2019

Grade: 8.1/10

Activities and societies: Head of Events, Entrepreneurship Development Cell; Placement Co-ordinator

Completed a Bachelor of Technology in Electronics and Communication Engineering with a CGPA of 8.1/10. Served as Head of Events and Placement Coordinator.