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Saikat Bose

@saikatbose

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SEO leader with 20 years of experience driving organic growth.

India

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise while fostering team collaboration and driving strategic growth initiatives.

I am an SEO leader with over 20 years of experience driving organic growth for global brands across diverse industries, including e-commerce, real estate, travel, and classifieds. My expertise lies in technical SEO, International SEO, content SEO, product marketing, and user engagement. Currently, I lead SEO strategy as the Group Head of SEO at Carousell Group in Singapore, where I define long-term strategies and execute product roadmaps that drive sustained growth.

Throughout my career, I have successfully restructured legacy systems, significantly improving keyword rankings and user engagement. My experience includes leading cross-functional teams, educating stakeholders on enterprise SEO principles, and implementing data-driven strategies that align with business objectives. I am passionate about mentoring teams in SEO best practices and fostering collaboration across product, engineering, and marketing departments to achieve integrated success.

Experience

Work history, roles, and key accomplishments

Current

Group Head of SEO

Current

Carousell Group

Apr 2023 - Present (2 years 2 months)

Leading SEO strategy for Carousell Group across multiple markets. Developed long-term SEO strategies and executed a product roadmap for sustainable growth. Enhanced keyword rankings and user engagement through innovative content strategies.

SEO Strategy Technical SEO Content Strategy Cross Functional Collaboration Performance Metrics

SEO Head

Infoedge India Private Limited

Jan 2021 - Apr 2023 (2 years 3 months)

Drove SEO initiatives for 99acres and Naukri, enhancing their market positions. Implemented data-driven strategies that significantly improved keyword rankings and user engagement.

SEO Strategy Data Analysis SEO

Product & Marketing Lead

Times Internet Limited

Jul 2013 - Jan 2021 (7 years 6 months)

Executed SEO strategies aligned with digital marketing goals, driving growth for various businesses. Trained teams in SEO best practices and directed product roadmaps.

SEO Strategy Digital Marketing Training Product Development

Product Marketing Manager/SEO Head

Times Internet Limited

Jan 2012 - Jul 2013 (1 year 6 months)

Led SEO and online marketing efforts, achieving significant revenue and traffic growth. Optimized content strategies and landing pages for improved conversions.

SEO Content Strategy Online Marketing Revenue Marketing Optimization

Deputy Manager, Online Marketing

Makemytrip India Pvt. Ltd

Mar 2010 - Jan 2012 (1 year 10 months)

Directed SEO strategies for leisure segments, achieving substantial traffic growth and top Google rankings for target keywords. Enhanced user engagement through innovative campaigns.

SEO User Engagement Campaign Management Data Analysis