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Sagnik Roy

@sagnikroy2

Copy & Creative Head at Imagic Communications, scripting Amity University campaigns that contributed to 300% follower growth.

India

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What I'm looking for

I'm looking for the next brand success story to be a part of.

At Imagic Communications Pvt Ltd, I lead copy and creative across digital, print, OOH, social media, and film. For Amity University, my scripted social video content contributed to 300% follower growth within a year, and I wrote the multi-channel ‘Do Sapno Ko Udaan’ campaign for Amity University Online.

Previously, at Sutra Advertising, I contributed copy and scripts to Malabar Gold & Diamonds’ FIFA World Cup 2022 campaign and scripted Joyalukkas’ 35th Anniversary brand film. My work also includes the SAP SE Bangalore 20th Anniversary film and launch campaigns for Maruti Suzuki Nexa’s S-Cross and Baleno.

Experience

Work history, roles, and key accomplishments

Current

Copy & Creative Head

Current

Imagic Communications Pvt Ltd

Sep 2023 - Present (3 years 1 month)

Leading a team of 20 creative professionals, overseeing integrated creative output across digital, print, OOH, social media, and film formats. Delivered social media content strategy and scripted video content for Amity University, contributing to 300% follower growth within a year.

Copywriting Script Writing Creative Direction Content Strategy Team Management AI Tools Social Media Strategy Video Scripting Brand Voice Campaign Management

Copy Lead

Sutra Advertising

Aug 2021 - Aug 2023 (2 years)

Managed copy strategy and multi-format creative delivery across 4-6 concurrent accounts including Malabar Gold & Diamonds, Joyalukkas Jewellery, Mashreq Bank, Emirates NBD, Lulu Group, and Noon. Contributed end-to-end copy and scripts to the Malabar Gold & Diamonds FIFA World Cup 2022 integrated campaign.

Copywriting Script Writing Integrated Campaigns TVC Scripts Radio Spots Out of Home Copy Print Copy Social Media Copy Email Marketing Brand Communications

Freelance Copywriter & Content Consultant

Independent

Jan 2020 - Jul 2021 (1 year 6 months)

Delivered brand copy, content strategy, long-form editorial, and digital content for clients across tech, real estate, and financial services. Ghostwrote 2 books and 2 eBooks; produced corporate blogs, LinkedIn founder posts, and whitepapers for B2B clients.

Copywriting Content Strategy Long Form Content ghostwriting Corporate Blogging LinkedIn Posts Whitepapers B2B Content

Senior Copy & Creative Manager

Communique Marketing Solutions Pvt. Ltd.

Apr 2017 - Jan 2020 (2 years 9 months)

Led copy and brand communications across accounts including Maruti Suzuki Nexa, Nissan, Lakme, HP, Pernod Ricard, Sony Ericsson Xperia, and Wrigley's-Mars. Scripted brand films and after-movies for Maruti Suzuki Nexa including launch campaigns for the S-Cross and Baleno.

Copywriting Script Writing Brand Communications TVC Scripts Radio Commercials Out of Home Copy Print Ads Campaign Landing Pages Email Marketing Mentorship

Senior Copy Editor

Integral Media Solutions Pvt. Ltd.

Apr 2016 - Mar 2017 (11 months)

Managed a team of 10+ content writers, copywriters, designers, animators, and analysts to ensure quality check of all content deliverables. Scripted the SAP SE Bangalore 20th Anniversary brand film and led copy across brand communications, PR material, and marketing collateral for the account.

Copy Editing Proofreading Content Management Script Writing Brand Communications PR Social Media Copy Team Management