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Sagar Rana

@sagarrana2

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Affiliate Marketing Team Lead at Alpha Wave Media running lead-gen and pay-per-call campaigns across six ad platforms.

India

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At Alpha Wave Media, I lead a performance marketing team and oversee campaign planning, execution, budgets, and reporting. I run lead-generation, VSL, Nutra, and pay-per-call campaigns across Meta, Google, TikTok, Snapchat, NewsBreak, and Bigo.

I optimize creatives, targeting, and bidding to improve lead quality and scale profitable campaigns.

At Pear Media LLC, I led Google Ads and Facebook Ads campaigns for pay-per-call, lead generation, and Search Arbitrage. I managed $500K+ in ad spend at an average 130% ROAS and reduced cost-per-call and CPC by 50%.

I also used analytics tools to track performance, report results, and optimize strategies. My training includes advanced tracking and conversion tracking, technical SEO, and PPC fundamentals.

Experience

Work history, roles, and key accomplishments

Current

Affiliate Marketing Team Lead

Current

Alpha Wave Media

Sep 2025 - Present (1 year 1 month)

Lead a performance marketing team, overseeing campaign planning, execution, budgets and reporting. Run lead-gen, VSL, Nutra and pay-per-call campaigns across Meta, Google, TikTok, Snapchat, NewsBreak and Bigo.

Meta Ads Google Ads TikTokAds Snapchat Ads Newsbreak Bigo Lead Generation VSL Nutra Pay Per Call Campaign Management Team Leadership Budget Management Creative Strategy Conversion Tracking Analytics Reporting

Digital Marketing Executive

Pear Media LLC

Jan 2023 - Sep 2025 (2 years 8 months)

Led Google Ads and Facebook Ads campaigns for pay-per-call, lead generation and Search Arbitrage, improving lead quality and reducing cost-per-call by 50%. Managed $500K+ in ad spend with an average ROAS of 130% and reduced CPC by 50% through effective bidding and budget management.