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Sadoc Iyoka

@sadociyoka

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I turn consumer insights into brand positioning and creative strategy through hands-on activation and sales experience.

South Africa

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What I'm looking for

I’m looking for a junior brand strategist role or internship where I can turn consumer insights into impactful brand positioning and creative strategy.

I turn consumer insights into brand positioning and creative strategy, backed by hands-on experience in sales, team leadership, and on-ground brand activations.

At TEAMPRO, I assist with campaign budgeting, planning, and activation logistics to keep brand touchpoints consistent. At MISFITS, I led a team of 15 and introduced an upsell strategy based on customer behaviour that increased Q1 sales by 20%.

My work at Karibu Restaurant and Orange gave me direct exposure to customer expectations, brand reputation, product placement, and perception gaps. I’m looking to build impactful brand work in a junior brand strategist role or internship.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager

Current

TEAMPRO

Dec 2018 - Present (7 years 9 months)

Assisted in campaign budgeting and planning, aligning resources with brand objectives. Coordinated on-ground brand activations and logistics to ensure brand consistency across touchpoints.

Budgeting Campaign Planning Brand Activation Logistics Team Coordination

Host / Front-of-House

KARIBU RESTAURANT

Feb 2023 - Aug 2023 (6 months)

Maintained high service standards that reinforced the restaurant's brand reputation.

Customer Service Front of House Brand Representation

Head Waitress → Team Leader

MISFITS

Nov 2020 - Nov 2022 (2 years)

Managed a team of 15, introducing a service upsell strategy based on observed customer behaviour. Increased Q1 sales by 20% and improved customer satisfaction scores through consistent service standards.

Team Management Upselling Customer Service Sales Strategy Behavioural Analysis

Sales Junior Training

ORANGE

Oct 2018 - Apr 2019 (6 months)

Handled direct client calls, identifying common brand perception gaps. Supported product placement planning and customer service, providing early exposure to consumer behaviour.

Client Communication Brand Perception product placement Customer Service

Education

Degrees, certifications, and relevant coursework

VEGA School

BA Honours, Strategic Brand Communication

2026 -

Pursuing a BA Honours in Strategic Brand Communication, with a focus on strategic brand communication and creative development.

VEGA School

BA, Strategic Brand Communication

2023 - 2026

Completed a BA in Strategic Brand Communication, specialising in strategic brand communication and creative development.

VEGA School

Diploma, Creative Development

Earned a Diploma in Creative Development from VEGA School, Cape Town.

English International School

High School Diploma, General Studies

Activities and societies: Debate team captain (championship-winning), award in HS Math competitions

Completed high school with Grade 12, ranking in the top 5% of the class. Served as debate team captain and received an award in high school math competitions.