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Sadia Khurshid

@sadiakhurshid

Senior Product Manager at Emirates Post Group – EMX, shaping last-mile delivery products and launching Live Courier Tracking with proactive notifications.

United Arab Emirates

Message

At Emirates Post Group – EMX, I own the strategy and roadmap for a multi-channel last-mile delivery platform serving couriers, government stakeholders, and consumers. I deployed Live Courier Tracking with proactive notifications, using customer and operator feedback to shape the feature.

I also led DHL/UPS Freight-to-Express integration and Salesforce data provisioning automation, validating data flows with SQL and APIs alongside engineers. I built and presented a board-level business case for USD 1M+ in annual savings and delivered a 24/7 AI chatbot for self-service journeys.

Before that, I owned product strategy for Boeing Defense & Space’s CACTUS Aviation Training Platform and developed the Interactive Lesson Plan application. My earlier work at HCL Technologies and Tech Mahindra included enterprise applications and marketing analytics products using Java, Spring Boot, React JS, Angular, SQL, and AWS.

Experience

Work history, roles, and key accomplishments

Current

Senior IT Projects Analyst

Current

Emirates Post Group

Oct 2024 - Present (2 years)

Own end-to-end product strategy and roadmap for a last-mile delivery platform, managing a team of Product Owners and developers. Delivered Live Courier Tracking, AI chatbot, and integration projects, and built a board-level business case with USD 1M+ annual savings.

SQL REST APIs System Integration DHL UPS Salesforce Product Strategy Roadmap Ownership Team Leadership Hiring Performance Reviews AI Chatbots Data Analysis Figma AWS Azure

Technical Product Owner

Boeing Defense & Space

Jul 2021 - Oct 2024 (3 years 3 months)

Owned end-to-end product strategy and roadmap for a global aviation training platform, working with globally distributed teams within a SAFe Agile framework. Developed the Interactive Lesson Plan application and led the Boeing Asia Pacific Association as regional lead.

Product Management SAFe Agile Roadmap Development Stakeholder Engagement Requirements Analysis KPI Alignment ROI Analysis

Business Analyst & Technical Lead

HCL Technologies

Aug 2019 - Jul 2021 (1 year 11 months)

Gathered and analyzed requirements from enterprise stakeholders, producing functional specifications and user stories. Coached and mentored Business Analysts, and designed, developed, and deployed enterprise applications using Java, Spring Boot, React JS, and SQL on AWS.

Java Spring Boot React SQL AWS Requirements Analysis User Stories Mentorship enterprise applications

Software Engineer

Tech Mahindra

Dec 2016 - Aug 2019 (2 years 8 months)

Designed scalable Java/Spring Boot APIs processing large-scale transactional data and built Angular UIs for marketing teams. Translated functional specifications into technical solutions, bridging business and engineering teams.

Java Spring Boot Angular API Design Transaction Data Marketing Analytics Technical Specifications