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Sabina User

@sabinauser3

Lead Product Designer at Moneko AI, designing AI-powered fintech experiences for budgeting, expenses, receipts, and financial insights.

Canada

Message

At Moneko AI, I led product strategy and design from concept to launch for an AI-powered fintech app on iOS and Android. I designed AI chat and agent experiences for budgeting, expense tracking, receipts, and financial insights.

I built a scalable design system and simplified complex financial workflows. Through user research and product experiments, I worked to improve activation, engagement, and retention.

At Assembly Global, I led UX/UI redesigns for enterprise, e-commerce, and advertising platforms for finance and retail clients. I built and scaled a Figma design system that reduced design iteration time by 25%, and created AI-powered prototypes for search, shopping, and advertising experiences.

Earlier, I designed experiences for telecom, e-commerce, fintech, insurance, and SaaS products at PublicisSapient, Accenture, Benecaid, and Wirl Online. My work included the Freedom Mobile App and Website, accessibility audits, usability testing, and design systems.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Moneko AI

Feb 2025 - Present (1 year 8 months)

Led product strategy and design from concept to launch for an AI-powered fintech app on iOS and Android. Designed AI chat and agent experiences for budgeting, expense tracking, receipts, and financial insights.

Product Strategy AI Fintech iOS Android Design Systems User Research Prototyping Figma

UX Lead

Assembly Global

Aug 2020 - Jul 2024 (3 years 11 months)

Led UX/UI redesigns for enterprise, e-commerce, and ad platforms, improving engagement and ROI for global finance and retail clients. Built and scaled a Figma design system, reducing design iteration time by 25%.

UX Design UI Design Design Systems Figma Prototyping Usability Testing WCAG Accessibility Mentorship Cross Functional Collaboration

User Experience Designer

Publicis Sapient

Feb 2019 - Oct 2019 (8 months)

Led end-to-end UX/UI design for telecom, search, and e-commerce platforms, enhancing customer journeys and data-driven design. Delivered the Freedom Mobile App and Website, improving usability and conversion.

UX Design UI Design Figma Adobe XD Agile User Research Usability Testing Design Systems Wireframing Prototyping

Interaction and Visual Designer

Accenture

Sep 2018 - Dec 2018 (3 months)

Designed concept sketches, wireframes, and mockups for project-based fintech products across web and mobile. Conducted user research for a personal banking app, increasing daily active users by 16%.

Interaction Design Visual Design Wireframing Mockups User Research Fintech Web Mobile

UX/UI Designer

Benecaid

Jan 2017 - Aug 2018 (1 year 7 months)

Led web and mobile product design for insurance platforms, improving the experience for 150K+ users. Designed pixel-perfect interfaces, increasing new sign-ups by 33%.

UX Design UI Design Web Design Mobile Design Prototyping Agile Analytics Cross Functional Collaboration

UX/UI Design Intern

Wirl Online

Sep 2016 - Jan 2017 (4 months)

Revamped a SaaS employee feedback platform, boosting satisfaction and engagement through usability testing and data-driven design. Applied Lean UX and Agile methods to iterate rapidly and increase traffic and retention.

UX Design UI Design Usability Testing Lean UX Agile SaaS Data driven design