Sabah Khennouf
@sabahkhennouf
Results-driven marketing specialist with international expertise in B2B strategies.
What I'm looking for
I am a marketing specialist with over a decade of experience in B2B marketing strategy, focusing on the design and execution of ROI-driven multi-channel campaigns. My international background has equipped me with the ability to lead multidisciplinary teams across various regions, including the United States, EMEA, and Asia. I have a strong command of marketing KPIs and continuously optimize actions to maximize revenue and impact.
Throughout my career, I have successfully promoted premium events across international markets, ensuring broad media and social media exposure. I collaborate closely with sales teams to align strategies and enhance performance. My expertise extends to brand positioning, storytelling, and influencer management, allowing me to effectively communicate and elevate brand presence in competitive markets.
With a Master’s in European Tourism Management and a solid foundation in geography, I bring a unique perspective to marketing strategies. I am passionate about leveraging my skills in digital tools and cross-functional collaboration to drive results and foster growth in dynamic environments.
Experience
Work history, roles, and key accomplishments
General Manager - Global Marketing
Marcus Evans Summits
Nov 2010 - Present (14 years 7 months)
Led an international marketing team focused on promoting B2B events across strategic regions including the United States, EMEA, and Asia. Implemented targeted marketing initiatives driving measurable revenue growth.
Marketing Manager and Director
Marcus Evans Summits
Jul 2002 - Nov 2010 (8 years 4 months)
Responsible for promoting business events through marketing activities and managing media partnerships. Led email campaigns and content creation while participating in on-site business events.
Education
Degrees, certifications, and relevant coursework
Bournemouth University
Master's in European Tourism Management, European Tourism Management
Completed a Master's degree focusing on European Tourism Management. The thesis analyzed the marketing strategies of British Airways and Air France, written in Spanish.
Université Paris Cité
Master's in Geography, Geography
Earned a Master's degree in Geography. The thesis explored the geography of tourism in the Glen Canyon Recreation Area, Arizona, written in French.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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