
Saad Ullah
@saadullah2
I lead commercial FP&A, improving forecasts, profitability, and decision-making across international markets.
What I'm looking for
I'm currently leading end-to-end FP&A for the Australian market at Systems Limited, covering approximately AUD 440M NTO and AUD 30M in marketing investment. I manage budgeting, rolling forecasts, reporting, trade-spend controls, SAP BPC consolidation, and a team of three.
Previously at BAT, I owned planning and reporting across Australia, Gulf markets, and APMEA West, including a £1.1B revenue and £0.3B profit area P&L. I partnered with commercial, marketing, analytics, supply chain, and category teams to turn volume, mix, and KPI performance into actions.
My earlier work at GSK and UPS built my foundation in forecasting, variance analysis, dashboards, supply-chain finance, territory analysis, and revenue trends. I enjoy simplifying finance through automation, building capable teams, and enabling faster, smarter decisions.
Experience
Work history, roles, and key accomplishments
● Own end-to-end FP&A for the Australian market (~AUD 440m NTO), including budgeting, rolling forecasts, management reporting, and performance analysis.
● Lead financial planning and control of ~AUD 30M marketing investment, covering Trade Spend (Above NTO) and Brand / Non-Brand Spend (Below NTO).
● Manage and mentor a team of 3 (Assistant Managers & Analyst), ensuring quality analysis, accur
● Own end-to-end FP&A for the Australian market (~AUD 440m NTO), including budgeting, rolling forecasts, management reporting, and performance analysis.
● Lead financial planning and control of ~AUD 30M marketing investment, covering Trade Spend (Above NTO) and Brand / Non-Brand Spend (Below NTO).
● Manage and mentor a team of 3 (Assistant Managers & Analyst), ensuring quality analysis, accurate a
● Supported FP&A and commercial finance for four GULF markets with combined £100M turnover, partnering closely with commercial leadership.
● Led monthly financial performance reviews, including presentation of management financials to the General Manager and senior stakeholders.
● Supported budgeting, forecasting, and performance tracking, ensuring delivery of HY and FY profit targets across all m
● Develop and maintain financial models to support area financial planning and analysis for Asia Pacific, Middle East, and Africa (APMEA West) area that generate around £1.1 billion revenue and £0.3 billion profit annually.
● Lead a team of brilliant people towards execution of planning and reporting activities for APMEA West. Owning end to end P&L from gross sales to operating profit for APMEA We
Financial planning and forecasting analyst (Nigeria and Kenya)
Apr 2020 - Sep 2022 (2 years 5 months)
● Annual and monthly financial planning and forecasting (FP&A) of Gross Profit, Advertising & Promotion, OPEX, CAPEX & OE for Nigeria & Kenya that generate around £60 million turnover per year.
● Creating, updating, and maintaining financial forecasting models to provide detailed monthly and quarterly forecasts for the market (Core Commercial Cycle process).
● Compare forecasts against budgets and
● Collaborate with the GSK emerging markets (Middle East, South Africa, Nigeria, Kenya, and others) to develop budgetary requirements for supply chain cost and ensure minimal variances from actual expenditure.
● Assist during key parts of monthly reporting sign offs and provide commentary on key variances/business drivers and any actions required.
● Execute the quarterly and yearly plan cycles af
● Performed territory analysis, marginal analysis field management and re-assigned thirty-two sales territories based on latest results to maximize revenue growth.
● Preparation of dashboards for all volumes, weights, origins, destinations and analyzing customer revenue trends related to all shipments through these reports to form growth strategies.
● Preparation and management of daily corporate
Education
Degrees, certifications, and relevant coursework
American Institute of Certified Public Accountants (AICPA)
CGMA (Strategic Level)
Institute of Business Administration
Master of Business Administration - MBA, Accounting and Finance
2019 - 2022
Institute of Business Administration
Bachelor of Business Administration (BBA)
2011 - 2015
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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