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Ryan Underwood

@ryanunderwood

I am an SEO specialist and content strategist driving organic growth with technical SEO and copy.

Italy
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What I'm looking for

I seek a senior SEO/content role where I can lead cross-channel content strategy, drive organic growth with technical SEO, and mentor teams in a collaborative, data-driven, international environment (remote or hybrid preferred).

I am an SEO specialist and content strategist with experience leading multi-channel content programs for major global brands, creating UX-focused content and flagship copy translated across Europe, the US, Mexico, Australia and New Zealand. I combine keyword analysis with audience-led content to increase visibility and engagement.

Previously I led on-page and off-page SEO, backlink building, technical audits and migrations while managing content teams and reporting on SEO performance and ROI. I work with analytics and specialist tools to deliver measurable organic growth and scalable content processes.

Experience

Work history, roles, and key accomplishments

Luxottica logoLU

Content Strategist & SEO Copywriter

Luxottica

Jul 2023 - Jun 2025 (1 year 11 months)

Developed content strategy and keyword analysis while managing multi-channel content for major brands (Oakley, Ray-Ban, Persol), producing flagship copy translated across 5 regions and directing UX content for the Digital Innovation channel.

Education

Degrees, certifications, and relevant coursework

Solent University logoSU

Solent University

Bachelor of Science (Honours), Geography with Marine Studies

2012 - 2016

Grade: 2:1

Activities and societies: Captain of Surf Team.

Completed a Bachelor of Science (Honours) in Geography with Marine Studies at Solent University from 2012 to 2016, graduating with a 2:1.

Tech stack

Software and tools used professionally

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Ryan Underwood - Content Strategist & SEO Copywriter - Luxottica | Himalayas