Ryan Underwood
@ryanunderwood
I am an SEO specialist and content strategist driving organic growth with technical SEO and copy.
ItalyWhat I'm looking for
I am an SEO specialist and content strategist with experience leading multi-channel content programs for major global brands, creating UX-focused content and flagship copy translated across Europe, the US, Mexico, Australia and New Zealand. I combine keyword analysis with audience-led content to increase visibility and engagement.
Previously I led on-page and off-page SEO, backlink building, technical audits and migrations while managing content teams and reporting on SEO performance and ROI. I work with analytics and specialist tools to deliver measurable organic growth and scalable content processes.
Experience
Work history, roles, and key accomplishments
LUContent Strategist & SEO Copywriter
Luxottica
Jul 2023 - Jun 2025 (1 year 11 months)
Developed content strategy and keyword analysis while managing multi-channel content for major brands (Oakley, Ray-Ban, Persol), producing flagship copy translated across 5 regions and directing UX content for the Digital Innovation channel.
SEO Specialist & Web Content Writer
YourParkingSpace
Jan 2019 - Mar 2023 (4 years 2 months)
Led on-page and off-page SEO, backlink building and technical audits while managing a team of content writers and tracking SEO performance and ROI across the site.
Online English Teacher
iTutorGroup
Jan 2020 - Jun 2020 (5 months)
Taught English to a broad demographic, customizing lessons and tailoring teaching style to improve engagement and learning outcomes across age groups.
Proofreader
Proofed
Feb 2018 - Dec 2018 (10 months)
Proofread and stylistically edited academic and ESL documents, adhering to strict deadlines and collaborating remotely with editing teams to maintain authorial tone.
Usher
Delfont Mackintosh Theatres Ltd.
Jul 2017 - Sep 2018 (1 year 2 months)
Provided front-of-house service including merchandise sales, audience direction and timekeeping to ensure shows ran to schedule while delivering high-standard customer service.
Education
Degrees, certifications, and relevant coursework
SUSolent University
Bachelor of Science (Honours), Geography with Marine Studies
2012 - 2016
Grade: 2:1
Activities and societies: Captain of Surf Team.
Completed a Bachelor of Science (Honours) in Geography with Marine Studies at Solent University from 2012 to 2016, graduating with a 2:1.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
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