Rossana Ferrari
@rossanaferrari
I’m an AI Content Specialist translating human intent into measurable search quality.
ItalyWhat I'm looking for
I’m an analytical professional with over 14 years of experience in data validation, content architecture, and strategic communication. I bridge the gap between human intuition and machine learning through rigorous, guideline-based evaluation, specializing in search relevance, query intent, and linguistic nuance.
I’ve managed complex B2B communication flows and high-level editorial plans, ensuring digital and offline brand consistency. In parallel, I lead process execution under strict SLAs, maintaining exceptional attention to detail while handling complex datasets.
As a Search Quality Evaluator & Content Analyst, I evaluate search relevance and data integrity in the Italian market and identify deceptive or low-quality digital content to ensure safety and accuracy.
Experience
Work history, roles, and key accomplishments
Copywriter & Social Media
Freelance
Jan 2011 - Present (15 years 4 months)
Developed positioning strategies and editorial plans to strengthen clients’ digital identities, including specialized communications for sectors such as healthcare. Managed social media engagement and local market reputation strategies.
Search Quality Evaluator
RWS / Telus
Evaluated search relevance and data integrity in the Italian market using strict procedural frameworks. Optimized AI-driven systems through high-quality human evaluation and flagged deceptive or low-quality content to support safety and accuracy.
Education
Degrees, certifications, and relevant coursework
Università degli Studi di Milano
Bachelor’s Degree in Classics, Classics (Humanities)
Grade: 109/110
Bachelor’s degree in Classics (Humanities). Graduated with a grade of 109/110.
Executive Program in AI for Communication
Executive Program, AI for Communication
Executive program focused on the synergy between human insights and machine learning for communication.
Treccani Accademia
Advanced Training, Cultural Communication
Advanced training in cultural communication with a focus on cultural context and effective communication.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
Skills
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