Ryan Broderick
@ryanbroderick
I build profitable growth engines through analytics, experimentation, personalization, and AI governance.
United StatesWhat I'm looking for
At DraftKings, I lead Casino Analytics across Product, Business, Games, Personalization, and Promotions. I built testing, targeting, and measurement infrastructure that supported profitable growth, contributing to roughly 45% casino gross-revenue growth while reducing reinvestment rates by about five points.
I’ve grown analytics organizations, secured headcount, and embedded product-health and experimentation practices that remain in use. My teams have improved promotion targeting, rebuilt onboarding flows, resolved 250+ product issues, and increased experiment velocity from one or two tests a month to several each week.
Earlier, I built analytics functions and acquisition programs at Beyond Finance, Fifth Third Bank, OneMain Financial, Merkle, and Capital One. I’ve led work spanning P&L economics, customer acquisition, retention, forecasting, product design, lifecycle strategy, and governed AI adoption.
Experience
Work history, roles, and key accomplishments
Led Casino Analytics across Product, Business, Games, Personalization & Promotions. Built testing, targeting, and measurement infrastructure for profitable growth, growing casino gross revenue ~45% while reducing reinvestment rate by ~5 points.
Led Casino Analytics across Product, Business, Games, Personalization & Promotions. Built testing, targeting, and measurement infrastructure for profitable growth, growing casino gross revenue ~45% while reducing reinvestment rate by ~5 points.
Built the company-wide Product Health process with Problem Management, resolving 250+ issues and reducing time to identify from months to days. Grew product experimentation from 1-2 tests a month to several a week and cut the metric library from 1,500 to 600 certified metrics.
Chief of Business Analytics
Beyond Finance
Apr 2020 - Jun 2022 (2 years 2 months)
Recruited to the C-suite as a CEO direct report to build the analytics function at a PE-owned consumer finance business. Hired the team and led analytics across lead routing, agent optimization, staffing, product design, and retention.
Brought credit card direct mail acquisition in-house from an external consulting firm, running it with a four-person team at a fraction of the prior cost. Turned the program from ~$1M NPV lost per month to $1M+ positive, a ~$25M annual NPV swing.
Led analytics for an affiliate channel originating $2B+ in annual loans, the company's largest acquisition source. Pioneered instant pre-qualification with Credit Karma and LendingTree and built daily partner-performance forecasts running under 5% variance on a $65M+ annual budget.
Managed a Shanghai-based analytics team for KeyBank and Citizens Bank direct mail programs. Added incremental lift to targeting alongside direct response across bureau and third-party data.
Owned credit card pre-screen direct mail strategy on a $50M+ budget, designing the tests behind a monthly investment optimization across 10,000 risk and response segments. Managed online pre-qualification tools generating 1.2M accounts a year and built call-volume forecasts used for $100M+ in staffing decisions.
Education
Degrees, certifications, and relevant coursework
University of Florida
Bachelor of Science, Economics
Bachelor of Science in Economics from the University of Florida, graduate of the Warrington College of Business and the Hume Honors College.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Skills
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