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Ryan BeelerRB
Open to opportunities

Ryan Beeler

@ryanbeeler

Senior Data Analyst and Analytics Engineer turning marketing and pipeline complexity into trustworthy, decision-ready insights.

United States
Message

What I'm looking for

I’m looking for a role where I can own trustworthy marketing-to-pipeline analytics—building models, dashboards, and forecasting that leaders use daily. I want a team that values clear “one language” metrics, strong collaboration, and measurable impact.

I’m a Senior Data Analyst / Analytics Engineer focused on turning messy marketing and pipeline questions into clear, trusted metrics that drive growth. I build data models and reporting foundations leaders can act on with confidence.

At Hyland Software, I’ve led the evolution of campaign attribution to establish trust between departments—especially sales—so marketing is clearly positioned as a pipeline partner. I also own reporting roadmaps and “recipes,” delivering presentation-ready PowerBI dashboards and data products that keep metrics consistent using DBT.

I’ve previously scaled analytics from the ground up as a first department analyst at AuditBoard, where I supported forecasting and benchmarking for campaign and channel performance. I worked with stakeholders to define “sources of truth,” maintained logic in Snowflake files, and stepped into a team-lead moment by onboarding and managing junior analysts during a maternity leave.

Experience

Work history, roles, and key accomplishments

Hyland Software logoHS
Current

Analytics Engineer / Senior Data Analyst

Oct 2023 - Present (2 years 9 months)

Developed and evolved marketing campaign attribution using a model that clarified marketing’s role in pipeline creation and progression and enabled data-driven plays to unblock deals. Owned reporting roadmaps and delivered presentation-ready Power BI dashboards, including leading data team onboarding during a manager’s maternity leave.

AuditBoard logoAU

Marketing Data Analyst

Feb 2020 - May 2023 (3 years 3 months)

Joined as the first department analyst and supported go-to-market analytics as the company grew from $10M ARR to $125M ARR. Built and presented demand/pipeline forecasting models with Python and partnered with marketing leadership and the VP of Marketing to keep teams aligned on key metrics.

Teletrac Navman logoTN

Marketing Analyst

Teletrac Navman

May 2019 - Dec 2019 (7 months)

Worked as a junior member of a five-person data team to develop a campaign forecast model and present findings biweekly to go-to-market leaders. Provided early warnings on unexpected pipeline gaps using DOMO.

Education

Degrees, certifications, and relevant coursework

CO

Coalesce 2024

Coalesce 2024, dbt (Data Engineering)

2024 -

Attended Coalesce 2024, the dbt annual user conference.

DC

DBT Analytics Engineering Certificate

DBT Analytics Engineering Certificate, dbt Analytics Engineering

2024 -

Earned the DBT Analytics Engineering certificate.

PB

Pierian Data R Data Science Bootcamp

Introductory Bootcamp (with R), Data Science and Machine Learning

2017 -

Completed an introductory Data Science and Machine Learning bootcamp with R covering decision trees, neural nets, and statistical modeling.

San Francisco State University logoSU

San Francisco State University

Bachelor of Science (Business), Finance and Forecasting

2014 - 2016

Earned a B.S. in Business with a concentration in Finance and Forecasting from San Francisco State University.

DC

DBT Power User Certificate

DBT Power User Certificate, dbt Power User

Earned the DBT Power User certificate.

MA

Maven Analytics

Power BI Desktop Certificate, Power BI

2025 -

Earned a Power BI Desktop certificate through Maven Analytics.

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