Ryan Beeler
@ryanbeeler
Senior Data Analyst and Analytics Engineer turning marketing and pipeline complexity into trustworthy, decision-ready insights.
What I'm looking for
I’m a Senior Data Analyst / Analytics Engineer focused on turning messy marketing and pipeline questions into clear, trusted metrics that drive growth. I build data models and reporting foundations leaders can act on with confidence.
At Hyland Software, I’ve led the evolution of campaign attribution to establish trust between departments—especially sales—so marketing is clearly positioned as a pipeline partner. I also own reporting roadmaps and “recipes,” delivering presentation-ready PowerBI dashboards and data products that keep metrics consistent using DBT.
I’ve previously scaled analytics from the ground up as a first department analyst at AuditBoard, where I supported forecasting and benchmarking for campaign and channel performance. I worked with stakeholders to define “sources of truth,” maintained logic in Snowflake files, and stepped into a team-lead moment by onboarding and managing junior analysts during a maternity leave.
Experience
Work history, roles, and key accomplishments
Developed and evolved marketing campaign attribution using a model that clarified marketing’s role in pipeline creation and progression and enabled data-driven plays to unblock deals. Owned reporting roadmaps and delivered presentation-ready Power BI dashboards, including leading data team onboarding during a manager’s maternity leave.
Joined as the first department analyst and supported go-to-market analytics as the company grew from $10M ARR to $125M ARR. Built and presented demand/pipeline forecasting models with Python and partnered with marketing leadership and the VP of Marketing to keep teams aligned on key metrics.
Marketing Analyst
Teletrac Navman
May 2019 - Dec 2019 (7 months)
Worked as a junior member of a five-person data team to develop a campaign forecast model and present findings biweekly to go-to-market leaders. Provided early warnings on unexpected pipeline gaps using DOMO.
Education
Degrees, certifications, and relevant coursework
Coalesce 2024
Coalesce 2024, dbt (Data Engineering)
2024 -
Attended Coalesce 2024, the dbt annual user conference.
DBT Analytics Engineering Certificate
DBT Analytics Engineering Certificate, dbt Analytics Engineering
2024 -
Earned the DBT Analytics Engineering certificate.
Pierian Data R Data Science Bootcamp
Introductory Bootcamp (with R), Data Science and Machine Learning
2017 -
Completed an introductory Data Science and Machine Learning bootcamp with R covering decision trees, neural nets, and statistical modeling.
San Francisco State University
Bachelor of Science (Business), Finance and Forecasting
2014 - 2016
Earned a B.S. in Business with a concentration in Finance and Forecasting from San Francisco State University.
DBT Power User Certificate
DBT Power User Certificate, dbt Power User
Earned the DBT Power User certificate.
Maven Analytics
Power BI Desktop Certificate, Power BI
2025 -
Earned a Power BI Desktop certificate through Maven Analytics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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