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Rupsa Debnath

@rupsadebnath

I build SEO-driven, multi-channel content strategies that strengthen brands and engage audiences.

India
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What I'm looking for

I'm looking to lead end-to-end, multi-channel content strategy in a fast-paced environment where I can shape brand voice, manage campaigns and teams, use data to improve performance, and create high-quality content that drives engagement and customer acquisition.

I've led end-to-end content strategy, editorial operations, and multi-channel storytelling across SEO, blogs, PR, social, and video for SmartStream Technologies, AdLift, Liqvd Asia, and Realatte.

At AdLift, I led a content team producing blogs, marketing pieces, and social content, serving as the final quality gate for grammar, clarity, style, and consistent messaging. At Liqvd Asia, I managed campaigns from brief through rollout and created SEO-optimized content aligned with brand and business goals.

I'm comfortable translating brand DNA into market-focused stories, coordinating stakeholders, and running campaign calendars in fast-paced environments. I also use AI-assisted writing and research tools thoughtfully, editing output to protect accuracy, editorial standards, and brand voice.

My work combines a sharp editorial eye with data-driven content optimization, demand generation, creative direction, and audience-focused communication.

Experience

Work history, roles, and key accomplishments

RD

Content Marketing Manager

RUPSA DEBNATH

Content marketing professional with 5+ years leading end-to-end content strategy, editorial operations, and multi-channel storytelling across SEO, blog, PR, and social. Proven track record building brand-consistent content that drives thought leadership, customer acquisition, and engagement, while managing teams, campaign calendars, and cross-functional stakeholders.

Education

Degrees, certifications, and relevant coursework

Makhanlal Chaturvedi University logoMU

Makhanlal Chaturvedi University

Master of Arts, Broadcast Journalism

2022 - 2024

Pursued a Master of Arts in Broadcast Journalism, focusing on advanced journalism and media studies.

Tech stack

Software and tools used professionally

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