Open to opportunities

Rupal Singh

@rupalsingh

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Digital marketing enthusiast skilled in SEO and content strategy.

India

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What I'm looking for

I am seeking a dynamic role in digital marketing that fosters creativity and growth, where I can leverage my skills in SEO and content strategy to drive impactful campaigns.

I am a passionate digital marketing professional with a Bachelor of Commerce from Sambalpur University, where I developed a solid foundation in business operations and commercial principles. My academic journey has been complemented by a certification in Digital Marketing from Hansraj College, where I honed my skills in SEO, paid ads, social media, and content strategy.

Currently, I am gaining hands-on experience as a Digital Marketing Intern at CONTACT GRN Connect, where I conduct market research, optimize Meta and Google Ads, and analyze campaign performance. Previously, I worked as a Digital Marketing Intern at RUPAL, managing content creation and SEO-optimized writing for social media channels. My experience as a Senior Operations Executive at TBO.com further enhanced my skills in B2B operations and marketing tasks, allowing me to support promotional activities and improve vendor communications.

Experience

Work history, roles, and key accomplishments

Marketing Intern

GRN Connect

Feb 2025 - Present (4 months)

Conducted comprehensive market research and competitor analysis to inform campaign strategies. Created and optimized Meta (Facebook/Instagram) and Google Ads for brand promotions. Monitored campaign KPIs (CTR, ROAS, CPA), improving performance through A/B testing and copy optimization.

Market Research Competitor Analysis Meta Ads Google Ads A B Testing KPIs Content Strategy Google Analytics

Digital Marketing Intern

RUPAL

Nov 2024 - Present (7 months)

Managed content creation and scheduling for social media channels, ensuring consistent brand messaging. Wrote SEO-optimized content and engaging captions for brand posts. Analyzed campaign performance, providing actionable insights for improvement.

Content Creation Social Media Management SEO Copywriting Campaign Analysis Hootsuite Canva

Senior Operations Executive

TBO.com

Oct 2023 - Present (1 year 8 months)

Supported B2B travel platform operations, assisting with various marketing tasks. Managed content updates, data, and backend coordination. Facilitated promotional activities and vendor communications.

Support Operations Data Management Content Management Vendor Relations

OTA Handler

Olive Serviced Apartment

Nov 2022 - Present (2 years 7 months)

Managed and optimized listings across major OTAs including MakeMyTrip, Booking.com, and Airbnb. Coordinated guest services to improve reviews and boost property visibility. Implemented strategies to drive bookings and enhance the overall guest experience.

Guest Service Property Management Customer Experience

E-commerce Manager

Self-Employed

Developed and managed a WordPress-based e-commerce website for beauty and skincare products. Executed Meta Ads campaigns targeting specific buyer demographics in India. Oversaw end-to-end product marketing, ad strategy, content design, and customer service.

WordPress Meta Ads Product Marketing Content Design Customer Service

Education

Degrees, certifications, and relevant coursework

Sambalpur University

Bachelor of Commerce, Commerce

Studied Accounting, Business Law, Economics, Financial Management, and E-Commerce. Gained a strong foundation in business operations and commercial principles.

Hansraj College, DU

Certification, Digital Marketing

Skilled in SEO, paid ads, social media, and content strategy. Proficient with Canva, Hootsuite, Google Analytics, and AI tools. Trained in scriptwriting, video editing, and performance analysis.